Fashion Marketing Associate Account Director

About Us

We are a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people-first firm, we value diversity in backgrounds and experiences, believing our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm globally, with a scalable brand, culture, and services.

Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results driven by integrity, autonomy, and grit. We offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

We are hyper-focused on helping brands drive revenue growth and brand recognition, delivering irrefutable value for our clients. At the heart of our firm is nova, our proprietary technology that analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts, and technologists challenges traditional planning and measurement through meticulous testing and data science across the customer journey.

This is a contract position with the intent to hire as a full-time employee in 30-90 days after the start date. We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. Proficiency in spoken and written English at an advanced level is required for this role.

A Day in the Life

You'll own a portfolio of 4–6 fashion and apparel accounts, serving as the primary strategic partner for your clients on a day-to-day basis. You will own the narrative around performance, identify growth opportunities, and ensure all marketing efforts ladder up to business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients.

As an Associate Account Director (AAD), you will act as the day-to-day strategic lead for fashion clients, ensuring marketing efforts align with revenue growth driven by creative performance, customer acquisition efficiency, and retention—not just channel outputs. You will work closely with client teams across marketing, merchandising, and creative, balancing creative velocity, paid media performance, and seasonal campaign planning. This role requires comfort discussing audience strategy, creative testing, influencer programs, and lifecycle performance.

You’ll partner with Project Managers to ensure execution stays on track while collaborating with the Account Director to refine quarterly strategy and long-term growth plans.

Responsibilities

• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
• Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts—own the performance narrative either way.
• Translate Power Circuit roadmap outputs into weekly account priorities; flag when creative production or execution cadence is outrunning strategic direction.
• Track creative performance, audience fatigue, and cohort behavior; surface insights before they become client concerns.
• Coordinate paid social, influencer, creative, SEO, and lifecycle teams around a unified account strategy—in fashion, these channels depend on each other more than in most other verticals.
• Support retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics.
• Keep pace with the seasonal calendar; flag when campaign timing or creative velocity is creating execution risk.
• Support the AD on quarterly strategy, renewal prep, and service expansion conversations.
• Build and maintain strong client relationships; contribute to ≥90% retention across your accounts.
• Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%.

Requirements

• 4–7 years in fashion, apparel, or DTC marketing, with experience managing client relationships day-to-day.
• Understands how creative strategy and media strategy interact—has a working point of view on which constrains the other in different scenarios.
• Familiar with the influencer and UGC ecosystem: knows how campaigns are briefed, evaluated, and scaled.
• Comfortable with DTC economics: CAC, LTV, repeat rate, and what cohort behavior tells you about acquisition quality.
• Understands Meta-heavy media mixes and the measurement challenges that come with them—creative fatigue, audience saturation, incrementality.
• Has worked in seasonal marketing environments and knows how to stay strategic when execution volume is highest.
• Strong written and verbal communication; can translate performance data into a clear client narrative under time pressure.

Key Performance Indicators (KPIs)

• Expansion to Churn Ratio (ETCR).
• Net MRR across portfolio.
• Client NPS (8+ avg).
• Monthly Service Expansion pipeline generation.
• Power Circuit Certification (annual).

Most Important Things (MITs)

• Team Coaching and Development.
• Marketing Strategy, Development, and Execution.
• Client Retention and Client Revenue Growth.