Associate Director, Account Based Marketing

Key Responsibilities

• Develop and provide the strategic vision and direction for the ABM strategy across multiple account tiers and market segments, aligned to company growth goals and sales priorities and broader business objectives.
• Build tiered ABM programs (1:1, 1:few, and 1:many) that are tailored to account needs, buying centers, and stages of the customer lifecycle, and establish repeatable frameworks that can scale across segments and regions.
• Partner with Sales and Account Management to co-create account plans, define target personas and buying groups, and identify growth opportunities (new logos, expansion, and cross-sell/upsell).
• Design and orchestrate integrated ABM campaigns across channels (email, digital, events, direct mail, thought leadership, executive engagement) with clear objectives, messaging, and success metrics that drive measurable business impact across a portfolio of strategic accounts.
• Leverage insights from CRM, marketing automation, web analytics, and third-party data to prioritize accounts, personalize outreach, and measure impact, and translate analysis into strategic recommendations for senior leadership.
• Collaborate with Product Marketing and Content teams to adapt core messages, case studies, and value propositions for specific accounts and segments, and shape messaging frameworks that support multiple lines of business.
• Cook up executive and SME engagement for key accounts, including tailored briefing materials, meeting follow-ups, and multi-touch nurture programs.
• Build and maintain account-level dashboards and reporting in partnership with Marketing Operations and Sales Operations, tracking engagement, pipeline influence, revenue impact, and program ROI, and establish measurement frameworks and operating cadences used across the ABM function.
• Continuously test, optimize, and scale ABM tactics, documenting best practices and playbooks that can be replicated across regions and segments and formalizing policies and processes that improve functional effectiveness.
• Champion ABM within Trinity, educating stakeholders on best practices, tools, and the impact of ABM on revenue and customer relationships, and influencing adoption among senior leaders and cross-functional teams.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree is a plus.
• 8+ years of B2B marketing experience, with at least 2–3+ years focused on account-based marketing or strategic demand generation.
• Experience in life sciences, healthcare, or B2B professional services/technology supporting complex, consultative sales cycles strongly preferred; experience influencing senior commercial stakeholders and enterprise account strategies preferred.

About Trinity

We are committed to bringing passion and customer focus to the business. Trinity powers the future of life sciences commercialization through the fusion of human and artificial intelligence. By blending deep therapeutic expertise and trusted human ingenuity with a purpose-built technology platform, Trinity accelerates clarity and confidence at every step of the commercialization journey—from pre-launch to scale to loss of exclusivity. For more than 30 years, the world’s leading pharmaceutical, biotech, and medtech companies have relied on Trinity’s foresight, execution, and partnership to deliver confident product launches, decisive market advantage, and measurable patient impact. During that time, Trinity expanded from its first office in Waltham, MA to 1,300 professionals across 14 offices and five continents, setting new industry standards in quality, responsiveness, and client partnership.

Trinity’s Salary Bands

A reasonable estimate of the current salary range is a minimum of $140,000. In addition to your base salary, you will also be eligible for an annual discretionary performance bonus.

Trinity’s Commitment to Inclusion & Engagement (I&E)

Trinity Life Sciences is an equal opportunities employer and welcome applications from all qualified individuals. At Trinity, inclusion and engagement are at the heart of how we work and grow together. We’ve evolved from a traditional “DEI” framework to Inclusion & Engagement (I&E)—a model that moves beyond representation to focus on connection, collaboration, and shared purpose. Every role at Trinity plays a part in fostering an environment where all employees feel valued, respected, and empowered to contribute fully. By embedding I&E principles into our culture, we ensure that belonging and engagement are not standalone initiatives—they are part of how we build teams, make decisions, and deliver excellence every day.