Lifestyle 2026 - Social Media Executive

Key Responsibilities

• Develop and execute monthly content calendars aligned with revenue targets, seasonal programming and events
• Manage daily activity across Instagram and Facebook
• Maintain a consistent brand tone of voice and visual identity
• Identify and implement relevant content trends within hospitality and lifestyle sectors

Content Creation and Design

• Create short-form video content including Reels and TikToks
• Design graphics, menus, event visuals and promotional materials using Canva or Adobe Suite
• Edit and optimise content for platform-specific performance
• Cover professional photo and video shoots when required

Performance and Reporting

• Monitor analytics and track KPIs including engagement, reach and booking impact
• Produce monthly performance reports with insights and recommendations
• Adjust strategy based on performance data and audience behaviour

Influencer and Community Management

• Identify and manage influencer collaborations aligned with brand positioning
• Coordinate hosted visits and content partnerships
• Engage actively with the online community through comments and direct messages
• Encourage and reshare user-generated content