PR ACCOUNT EXECUTIVE (LIFESTYLE)

About the role

Cashman & Associates, a full-service strategic communications and marketing firm, is seeking an Account Executive for its headquarters in Philadelphia, PA. The ideal candidate must have at least 2-3 years of public relations/marketing experience, a bachelor’s degree in Marketing, Public Relations, Journalism, Communications, or a related field, and experience in the lifestyle industry.

Responsibilities

• Work both autonomously and as part of a team to create and execute integrated public relations strategies for clients primarily in the lifestyle industry.
• Implement and execute various public relations and marketing tactics as part of the PR and marketing strategy.
• Manage the deliverables for a full roster of client accounts (average 5-8) and serve as the day-to-day client contact, with oversight from senior management.
• Develop and implement social media and influencer marketing campaigns, as appropriate, for client roster.
• Create a full range of written materials including press releases, media advisories, biographies, fact sheets, captions, shoot sheets, and pitches to support public relations campaigns.
• Cultivate and maintain relationships with local, regional, national, and trade print, broadcast, and online media, as well as online/offline influencers.
• Develop, pitch, and secure creative, timely stories to local, regional, national, and trade print, broadcast, and online media.
• Assist with client marketing initiatives including: off-site events, collateral development, social media, and branding.
• Advise clients on opportunities to partner and engage with local, regional, and national non-profit organizations and community partners.
• Plan and execute media-specific events including media dinners, influencer events, and press conferences.
• Organize for media to attend events and provide media with on-site assistance.
• Attend networking events as a representative of Cashman & Associates.
• Aid senior management in developing proposals and gathering information for new business opportunities.

Requirements

• At least 2-3 years demonstrated public relations/marketing experience working full time within an agency environment.
• Bachelor’s degree in Marketing, Public Relations, Journalism, Communications, or related field preferred.
• Experience working on client accounts in any of these lifestyle industry verticals (food/beverage, hospitality, fashion/retail, tourism, health & wellness, real estate).
• Demonstrated ability to generate press for clients.
• Demonstrated proficiency in account management.
• Established media and influencer contacts in the Philadelphia market. National media contacts a plus.

Skills

• Proven track record of success in consumer public relations with a portfolio of media placements in local, regional, and national media outlets.
• All-encompassing understanding of consumer/lifestyle marketing and the ever-evolving role of digital media.
• Strong understanding of social media and influencer marketing, with demonstrated experience activating social and influencer marketing on behalf of client brands.
• Ability to identify relevant story angles, pitch, and secure earned editorial.
• Capable of developing social media copy for clients.
• Excellent organizational and interpersonal skills.
• Detail-oriented and able to excel at managing multiple projects simultaneously.
• Articulate with strong communication and collaboration skills.
• Proactive thinker who is flexible and reliable.
• Enthusiastic and operates with a sense of urgency.
• Creative and in touch with industry trends.
• Motivated self-starter and decisive, yet understands when to approach senior staff when needed.
• Able to work select evenings, weekends, and travel as client work and events may require.

Benefits

• Flexible work environment (hybrid), working a minimum of two days per week from the Philadelphia based office.
• After the first ninety (90) days of full-time employment, a full benefits package will be offered, which includes, but is not limited to:
• 100% employer paid health and optical insurance coverage (Independence Blue Cross)
• 401k, eligible after one (1) year of employment
• 15+ days of paid time off (PTO), plus at least 10 additional paid holidays
• Flex and comp time, when appropriate
• Partial cell phone bill reimbursement
• Yearly cost-of-living salary increase, based on performance
• Opportunities for bonuses, based on performance
• Opportunities for employer-paid continued education
• Quarterly staff team building activities
• Variety of lifestyle perks