PR Senior Account Executive

About the role

Grayling is seeking a Senior Account Executive to support corporate accounts spanning financial services, technology, hospitality, and healthcare, among other sectors. As an SAE, you will serve as a key client contact, ensuring seamless communication and strategic execution across multiple accounts. You will be deeply immersed in every aspect of your accounts—tracking developments, anticipating needs, and driving results that align with client objectives.

Responsibilities

• Own day-to-day management of assigned accounts, serving as the primary client contact and leading client communications, execution and delivery
• Build trust with clients through responsiveness, judgment and clear counsel
• Lead media relations strategy and execution, developing storylines, driving proactive outreach and securing high-impact coverage
• Build and maintain strong relationships with reporters and editors across top-tier, trade and digital outlets
• Stay current on client industries and the media landscape, applying insights to strengthen programs
• Plan and execute media engagements, including interviews, press events, announcements and thought leadership programs
• Produce clear, compelling and media-ready content across formats, including press releases, media pitches, social copy, media plans, op-eds, fact sheets, etc.
• Manage PR campaign timelines, deliverables, and milestones, ensuring projects stay on track and within scope
• Track and analyze campaign performance, leveraging coverage trackers, analytics tools, and key metrics to measure success
• Contribute to the new business process through research, campaign ideation, and proposal support

Qualifications

• 3-5 years of experience in public relations agency or similar position
• An undergraduate degree in Communication, PR or journalism
• Proven success managing accounts, especially those with global teams
• Strong media instincts and a track record of proactive pitching
• Able to juggle multiple clients and deadlines independently
• A solid understanding of the evolving media landscape
• Fluency with MuckRack, SharePoint, Microsoft Teams, PowerPoint, Excel
• Curious about emerging industry trends and translating those findings into actionable insights for teams and clients

Pay

$66,500 - $85,000 per year + discretionary bonus and incentives