Lifecycle & Retention Marketing Strategist

About the role

We are looking for a Lifecycle and Retention Strategist to join our team. You'll own lifecycle strategy for a portfolio of high-growth eCommerce and DTC brands and run your accounts day to day as the retention lead. This is a client-facing role that sits at the intersection of strategy, analytics, and execution oversight.

Scope of work

• Strategy and Campaign Planning
• Optimization and Performance
• Tech Stack Management and Recommendations
• Client Collaboration

Required skills and experience

• 2+ years of lifecycle and retention marketing experience, the majority within eCommerce or DTC
• Proven track record managing email and SMS programs that have directly contributed to measurable revenue growth
• Deep, hands-on knowledge of Klaviyo including flows, segmentation, deliverability, and performance analysis
• Experience managing multiple client accounts simultaneously, preferably in an agency environment
• Strong analytical skills with the ability to interpret data, spot trends, and build a clear strategic response
• Understanding of the eCommerce retention tech ecosystem with the ability to make confident platform recommendations

Nice to have

• Experience with SMS platforms such as Postscript or Attentive
• Hands-on experience implementing or managing loyalty and subscription tools
• Familiarity with direct mail as a retention channel
• Experience mentoring or managing junior team members