Senior Lifecycle & Retention Marketing Strategist

About the role

We are looking for a Lifecycle and Retention Strategist to own and drive retention strategy across a portfolio of high-growth eCommerce and DTC brands.

You will be responsible for building and managing full lifecycle programs spanning email, SMS, direct mail, and loyalty, while leading the strategic direction for each brand on your portfolio.

You think in customer journeys, speak fluently in data, and know how to translate insights into programs that move revenue.

Scope of work

• Strategy and Campaign Planning
• Analyze performance across deliverability, engagement, conversion rate, revenue per recipient, and cohort LTV
• Evaluate and pilot emerging retention channels including loyalty tiers, push notifications, and in-app messaging
• Audit existing client tech stacks, identify gaps, and recommend the right tools for each brand's stage of growth
• Collaborate with Account Managers to ensure retention strategy integrates seamlessly with each client's broader growth initiatives

Required skills and experience

• 6+ years of lifecycle and retention marketing experience, the majority within eCommerce or DTC
• 2+ years experience managing multiple client accounts simultaneously, preferably in an agency environment
• Proven track record managing email and SMS programs that have directly contributed to measurable revenue growth
• Strong analytical skills with the ability to interpret data, spot trends, and build a clear strategic response
• Solid understanding of the eCommerce retention tech ecosystem with the ability to make confident platform recommendations
• Experience briefing, optimizing, and approving creative (design and copy)
• Excellent written and verbal communication skills including the ability to present strategy clearly to clients
• Comfortable working autonomously in a fast-paced remote environment
• Proficiency with ClickUp (Or similar project management platform), Slack, and GSuite

Nice to have

• Experience with SMS platforms such as Postscript or Attentive
• Hands-on experience implementing or managing loyalty and subscription tools
• Familiarity with direct mail as a retention channel
• Experience mentoring or managing junior team members