Senior Lifecycle & Retention Strategist

Overview

This place isn’t for everyone, but it might be for you if…

Responsibilities

• Execute | Manage the day-to-day email and SMS programs for clients. Build complex automation flows and develop sophisticated segmentation strategies. Write compelling copy and set up A/B tests.
• Teach | Create unique and differentiated customer experiences through email and SMS that drive engagement and revenue. Share best practices and foundational knowledge of ESP platforms, automation strategies, and campaign optimization.
• Partner | Collaborate with Growth Strategy, Paid Media, and Creative Services to provide input and plan cohesive marketing campaigns that fuel growth for clients. Shape integrated marketing strategies that maximize results across all channels.
• Analyze | Analyze results-driven data and identify, develop, segment, execute, and optimize email and SMS campaigns. Spot trends and connect the dots on success across industries and verticals.

Requirements

• 5+ years experience in email and SMS marketing, with proven success in DTC environment
• Expert-level proficiency in Klaviyo platform including sophisticated automation flow design, predictive analytics implementation, custom event tracking, API integrations with ecommerce platforms, advanced behavioral segmentation, and custom metric creation
• Working knowledge of at least one additional ESP (such as Attentive, Emarsys, Iterable, or Braze)
• Extensive hands-on experience with leading SMS platforms (Attentive, Postscript, Klaviyo SMS)
• Expert knowledge of email and SMS compliance regulations including GDPR, CCPA, CAN-SPAM Act, TCPA, and CASL
• Mastery of sophisticated audience segmentation strategies using behavioral, demographic, and transactional data, complex conditional automation logic with multi-branch decision trees, and systematic flow optimization through performance analysis and revenue attribution modeling
• Advanced expertise in A/B testing, multivariate testing, and split-testing methodologies across email and SMS campaigns
• Proven ability to manage multiple high-priority projects and client relationships simultaneously
• Experience mentoring junior team members and providing strategic guidance
• Strong analytical capabilities with expertise in data analysis, performance reporting, and strategic thinking with a data-driven approach
• Proficiency in Figma for email design collaboration, plus HTML and CSS for responsive template development
• Exceptional project management and organizational skills with outstanding written and verbal communication abilities

Qualifications

• Bachelor's degree preferred but not required

Benefits

• 401K | Program with a 3% company match (post 90 days employment)
• Flexible Time Off | Policy allowing coordination with supervisor to take time away from the office for rest, travel, and other important activities
• Health, Dental, and Vision Benefits | Full coverage options fitting your lifestyle and goals
• Wellness Reimbursement | Program inspiring 360 degrees of health: mentally, physically, and spiritually

Pay

SALARY RANGE
$110,000 base salary, annually

Schedule

Full-time permanent position

Contact

To apply for this job, please visit our careers page.