Senior Lifecycle & Customer Manager

About the role

The Senior Lifecycle & Customer Manager at FMX plays a pivotal role in owning and optimizing the full customer journey, from initial lead acquisition through to customer retention and expansion. This high-autonomy role involves architecting the campaign roadmap, building a lifecycle marketing engine, and establishing customer advocacy motions.

Responsibilities

• Lifecycle & Funnel Optimization: Build and maintain full funnel visibility, managing dashboards for lead flow, scoring performance, stage-by-stage conversion, and stage aging across K-12, Higher Ed, and Commercial segments. Own the Lead to MQL conversion KPI end-to-end.
• Campaign Architecture: Define and assign the campaign roadmap for the campaign execution team, establishing a seamless handoff operating rhythm with clear briefs, success metrics, and a review cadence.
• Email & Nurture Strategy: Design and execute advanced nurture programs that welcome new leads, re-engage cold accounts, follow up after events, and deliver industry-specific content tailored to our unique target audiences.
• Customer Marketing & Expansion: Build and scale FMX's customer marketing program, including advocacy, referrals, customer speakers, case studies, and review platform engagement (G2, Capterra, Software Advice).
• Pipeline Motion: Partner with CS and Product Marketing to stand up the expansion pipeline motion through cMQLs, cross-sell/upsell campaigns, customer webinars, and in-product communications.
• CRM & Marketing Automation: Leverage Marketo and CRM platforms to architect programs, manage lead scoring QA alongside RevOps, and tune campaign triggers quarterly.
• Reporting & Analytics: Define the metrics framework for lifecycle marketing KPIs, laddering them to pipeline and revenue. Publish a recurring state-of-funnel readout to marketing and sales leadership.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 5-7 years of B2B SaaS marketing experience, with at least 3+ years owning lifecycle, demand, or customer marketing programs end-to-end.
• Deep, hands-on fluency with Marketo, including the ability to architect programs, debug smart lists, and partner credibly with RevOps.
• Active utilization of AI in your daily workflow (creative production, analysis, briefs, automation) to increase team velocity, with the ability to demonstrate it live.
• Proven track record of owning funnel KPIs (Lead → MQL → SAL → Opp) and driving measurable conversion lift.
• Strong project management skills and a self-starter mentality with the ability to walk into ambiguity, prioritize, and ship without waiting for a roadmap.
• Experience standing up or scaling customer marketing, advocacy programs, and always-on vertical-specific webinars.
• Familiarity with Demandbase, Salesforce, Qualified, or vertical SaaS marketing (especially K-12, Higher Ed, or government) is a plus.
• Background in expansion or NRR-focused marketing at a growth-stage company is a bonus.

Preferred Experience & Qualities

• Teamwork, Excellence, and Integrity align with FMX's core pillars.
• Compensation: The base salary range for this position is expected to be $100,000 annually. This position is also eligible for a Company Performance Bonus.
• Benefits: 100% company-paid health, dental, vision, long and short term disability, and life insurance.
• Work from home: At FMX, we are remote first, but you're welcome to use our office as you need. We host one all-company event a year to ensure that you can put a face to a name and establish high-trust relationships with your teammates and coworkers.
• Generous PTO and UTO (unplanned time off) policies: If you're sick, why should that cut into your vacation time?
• Flexible Schedule: We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you're meeting performance expectations and project timelines.
• You can wear jeans and tees: Feel free to keep it casual, we do.
• Company: FMX is founded and headquartered in Columbus, Ohio and develops a cloud-based, software-as-a-service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest-growing companies in its space.