Senior Customer Lifecycle Marketing Manager

For our client, we are seeking a Senior Customer Lifecycle Marketing Manager to join the team of a leader in the Media space. This role will shape the customer lifecycle strategy for a B2B media technology environment, with a focus on adoption, engagement, and expansion across enterprise accounts. The ideal candidate will partner closely with Sales, Customer Experience, and product teams to translate launches into compelling customer communications. This is a highly cross-functional role that combines campaign strategy, account-based marketing, and lifecycle execution to drive measurable growth and retention. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $110,000 – $130,000 annually Responsibilities Develop and implement integrated customer campaigns to boost product adoption and engagement Drive campaign efforts to support AI adoption across the customer base Create strategies for land-and-expand campaigns targeting enterprise accounts Collaborate with Sales and Customer Experience on account-based marketing efforts Translate product launches into engaging customer communication strategies Execute campaigns across email, webinars, and other channels Monitor campaign metrics and optimize performance for continuous improvement Qualifications 7-10 years of experience in lifecycle or customer marketing within B2B SaaS Proven track record in building integrated campaigns that drive measurable results Experience with account-based marketing for enterprise clients Deep understanding of the B2B SaaS customer journey and cross-functional collaboration Strong editorial judgment with an emphasis on brand voice and tone Excellent leadership skills in cross-functional program execution Hands-on experience with marketing automation and customer data management tools Benefits Up to 100% paid Medical, Dental, and Vision coverage for you and your family $1,000 personal development stipend Flexible PTO policy and 13 paid holidays Dedicated mental wellness resources No internal meetings on Fridays 401(k) plan, short-term disability, long-term disability, and life insurance Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.