Senior Customer Lifecycle Marketing Manager

We're looking for a Senior Customer Lifecycle Marketing Manager to own and drive customer expansion performance for our HCM portfolio in the U.S. market. This role focuses on upsell, cross-sell, adoption, and customer growth within Sage’s existing customer base, with an emphasis on enterprise and mid-market HCM opportunities across payroll, HR, workforce management, and adjacent solutions.

About the role

You'll define priorities, launch targeted customer marketing campaigns, and deliver measurable pipeline and revenue impact through a modern, AI-enabled lifecycle marketing approach. Working closely with Customer Success, Product Marketing, Product, Sales, and Value-Added Reseller (VAR) teams, you'll ensure alignment from customer segmentation and opportunity identification through campaign execution, partner enablement, lead handoff, and revenue realization. This is a senior IC, hands-on, outcome-oriented role focused on using data, AI, customer intelligence, and standardized frameworks to drive precision targeting, customer engagement, partner alignment, and measurable commercial impact.

Location

Hybrid; 3 days per week from our Atlanta office (Ponce City Market) or our Austin office (405 Colorado Street).

Qualifications

• At least 5+ years in B2B SaaS lifecycle, demand generation, or growth marketing.
• Background owning programs and campaigns for an installed customer base across multi-channels (email, webinars, in-product engagement, events, digital, and partner channels) tied to upsell, cross-sell, adoption, expansion pipeline, revenue, or customer growth goals.
• Working knowledge of B2B SaaS customer growth motions, including segmentation, lifecycle stages, adoption signals, sales handoff, customer success alignment, and expansion opportunities.
• Hands-on use of customer data, usage signals, behavioral insights, intent data, or account insights to identify and target high-propensity customer audiences.
• Proficiency with Salesforce, Power BI, customer data platforms, or similar reporting tools to optimize funnel performance, campaign impact, pipeline, or revenue outcomes.
• Proven ability to build relationships, influence, and drive alignment with cross-functional teams (customer success, sales, product marketing, partner teams) and stakeholders to support customer growth.
• Strategic thinker with a customer-first mindset and passion for customer-led growth.
• Experience leveraging AI to drive efficiency, effectiveness, and automate workflows.

Responsibilities

• Develop and own the end-to-end customer expansion marketing strategy for HCM solutions across Sage’s customer base.
• Drive measurable upsell, cross-sell, and adoption pipeline through highly targeted, data-driven customer marketing programs.
• Partner closely with Customer Success, Sales, PMM, Product, and VAR teams to align commercial priorities, customer journeys, and campaign execution.
• Build and execute segmented ABM/ABX campaigns focused on high-propensity customer accounts, industries, personas, and lifecycle stages.
• Leverage customer intelligence, usage data, intent signals, and behavioral insights to identify growth opportunities and optimize targeting strategies.
• Review funnel metrics, expansion performance trends, and adoption indicators to identify gaps, forecast outcomes, and recommend optimizations.
• Manage initiatives from ideation through launch and optimization, ensuring campaigns are delivered on time, within scope, and aligned to revenue objectives.
• Develop scalable partner enablement and co-marketing motions with VARs to support customer expansion efforts across indirect channels.
• Drive integrated lifecycle campaigns across email, webinars, in-product engagement, field marketing, digital channels, and partner ecosystems.
• Own stakeholder management and communication through clarity, accountability, and consistent delivery.
• Champion process optimization, operational rigor, and workflow standardization to strengthen and scale the customer marketing engine.
• Conduct regular cross-functional check-ins to track progress, surface risks, resolve bottlenecks, and adapt plans as needed.
• Serve as a strategic liaison across Customer Success, Product, PMM, Sales, and Partner teams to ensure cohesive execution of HCM growth initiatives within the broader customer lifecycle strategy.

Benefits

• Competitive annual bonuses (20%)
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)