Senior Customer Lifecycle Marketing Manager

About the role

Are you a strategic operator who's just as comfortable building the business case for retention as you are sharpening the words a customer actually reads? We're looking for an experienced Senior Customer Lifecycle Marketing Manager to drive customer loyalty, adoption, and long-term growth at AdvancedMD. In this highly visible, highly influential role, you'll own the upfront thinking behind how we keep and grow our customers: defining the retention opportunity, the customer segments, and the lifecycle strategy. You'll then partner closely with Customer Success, Sales, and marketing channels to bring it to life. You'll work cross-functionally with Product, Finance, Analytics, and executive leadership, using data not just to build the plan but to earn alignment on it. If you lead through relationships as much as through data, and you're energized by turning "why are customers leaving, and what will keep them?" into a real, evidence-backed answer, and bringing that to life in market for our customers, in service of our mission, we'd love to meet you.

Responsibilities

• Drive Customer Outcomes from Lifecycle Programs: Build lifecycle communication programs across the first 12 months of the customer journey that accelerate onboarding, time-to-value, product adoption, engagement, and retention
• Own customer communication channels including email, marketing automation, and in-app messaging, with responsibility for channel strategy, governance, execution, and performance
• Develop automated journeys and communication cadences based on customer lifecycle stage, product usage, adoption milestones, engagement signals, customer segment, and demonstrated needs
• Execute lifecycle programs directly within HubSpot, Marketo, in-app communication platforms, and related marketing technology, including audience creation, segmentation, workflow configuration, message builds, testing, QA, and launch
• Cross-functional Partnership: Partner with Customer Success to map customer journey stages, identify critical moments of value and risk, and develop scalable programs that complement high-touch customer engagement
• Collaborate with Product, Product Marketing, Customer Success, Analytics, and other cross-functional partners to translate product launches, customer insights, and business priorities into relevant customer experiences
• Performance Optimization: Analyze communication and customer behavior data to understand program effectiveness and connect channel performance to downstream outcomes including activation, adoption,