Manager, Retention & Lifecycle Marketing

About the role

The Manager, Retention & Lifecycle Marketing is responsible for developing and executing multi-channel lifecycle campaigns to improve customer retention, engagement, and LTV. This role will oversee the implementation of strategies that enhance customer experiences and drive revenue growth.

Responsibilities

• Develop and execute multi-channel lifecycle campaigns across email, SMS, push, and in-app messaging
• Measure campaign effectiveness using analytics tools and adjust strategies accordingly
• Collaborate with cross-functional teams including product, sales, and customer support to align on retention initiatives
• Stay updated with industry trends and best practices in retention and lifecycle marketing

Requirements

• 5-7+ years of experience in retention, lifecycle, or CRM marketing, preferably in a DTC or subscription-based business
• Experience developing and managing multi-channel campaigns
• Strong analytical skills to measure and optimize campaign performance
• Excellent communication and collaboration skills

Qualifications

• Proven track record of improving customer retention and engagement
• Experience working in an agile environment
• Ability to manage multiple projects simultaneously

Skills

• Proficiency in CRM systems and analytics tools
• Knowledge of customer journey mapping and segmentation
• Experience with data-driven decision making

Benefits

• Competitive salary and benefits package
• Flexible work schedule
• Professional development opportunities

Pay

Salary range: $80,000 - $120,000 annually

Schedule

Full-time, On-site