Senior Lifecycle Marketing Manager, Retention

What You’ll Do

• Retain Program Strategy + Execution
  • Set the strategy for Little Spoon's automated retention programs across email, SMS, push, and in-app, from the brief through to post-launch optimization
  • Own programs end-to-end with no gaps: ideation, briefing, segmentation, Braze build, QA, launch, post-launch monitoring, and readout
  • Drive a rigorous test-and-learn agenda tied to company-level retention metrics (order rate, skip behavior, churn, LTV)
  • Be the person others consult on what's happening in the retention journey, fluent enough in every active program to answer questions on setup, audience, logic, and performance on the spot
• Cross-functional Collaboration
  • Serve as the lifecycle retention voice in cross-functional work streams, proactively shaping conversations, not waiting to be invited in
  • Manage lifecycle timelines and blockers transparently: surface delays, scope changes, and open questions to pod leads and leadership before they become problems
  • Bridge the off-site and in-account experience, ensuring lifecycle communications and what customers find in their account are coherent, connected, and inform each other
  • Partner closely with Data + Analytics to design rigorous experiments with proper measurement (holdouts, success criteria, incrementally read-outs)
  • Work with creative and copy partners to deliver high-quality lifecycle communications that optimize for performance

Program Scope

• Own retention automation strategy and execution including: post-checkout retention journeys, skip and unskip programs, category upsell and cross-sell, product launch lifecycle support, and loyalty program lifecycle
• Lead strategy for emerging channels and programs as the business evolves (app push, loyalty, membership)
• Monitor and analyze performance on an ongoing basis, translating data into clear strategic recommendations

What You’ll Bring

• You are the expert in the room and you act like it, You bring your retention POV vocally to cross-functional meetings without being asked
• You independently drive projects from kickoff to post-launch readout and you surface blockers, communicate scope changes, and close loops
• You make decisions with confidence and communicate them clearly, course-correcting based on data
• You know the details of every program you own, how it's set up, what it sends, who receives it, and how it's performing
• You have a strong experimentation instinct paired with rigorous measurement discipline - you design tests to learn, not just to ship
• You are organized and systems-oriented, with a disciplined approach to tracking in-flight work and surfacing what needs to move
• You are a positive, collaborative presence - you bring energy and warmth to the work while holding a high bar for quality and execution
• You are obsessed with and deeply understand the Little Spoon customer experience and use that knowledge to consistently elevate both lifecycle strategy and cross-functional decision-making
• You actively leverage AI tools to elevate the quality and speed of your work, using them to enhance personalization, accelerate post-launch analysis, and find efficiencies in how programs are built and optimized

What You’ll Need

• 6+ years of lifecycle marketing experience with a clear focus on retention
• Hands-on experience building and optimizing automated journeys in Braze (or comparable platform like Iterable or Klaviyo)
• Proven track record driving measurable retention improvements through experimentation and program optimization
• Deep knowledge of segmentation logic, audience strategy, and lifecycle measurement — including experiment design with proper holdouts and incrementality analysis
• Experience working cross-functionally with data, product, creative, and care teams
• DTC subscription experience strongly preferred

About Little Spoon

Little Spoon is the fastest growing baby and kids food brand in the United States. On a mission to make parents’ lives easier and kids healthier, we are bringing the future of kids food to the modern parent through a first-of-its-kind platform of products delivered straight to your door. Little Spoon sets your child up for a lifetime of health, from a baby’s very first bites through to their big kid years, with a portfolio of freshly-made baby food, early finger foods, toddler, big kid meals and snacks. Since launch, the company has delivered more than 60 million meals and is responsible for feeding more than 2.9% of US babies, helping to simplify the lives of hundreds of thousands of parents.

Benefits

• Equity
• Comprehensive Health Coverage
• 401(k) with Company Match
• Flexible PTO + Holidays
• Paid Parental Leave
• Learning & Development
• Little Spoon Perks