Senior Lifecycle Marketing Manager, Retention & LTV

About Us

Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is to help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits. We are the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers in most states. For less than $100 per year, Dutch offers real relief and convenience for pets and their families.

Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK).

The Role

We're looking for a Senior Lifecycle Marketing Manager focused on retention and LTV, responsible for keeping members engaged, driving repeat visits and refills, and maximizing the value of every membership. This role is ideal for someone with 5+ years of lifecycle experience, including 3+ years hands-on in Iterable, who thinks in cohorts and retention curves and can own strategy and execution end to end. ITERABLE experience is a must-have requirement for this role. You'll work closely with the LCM Director to build and optimize the member journey from first visit through renewal, with clear ownership of churn reduction, engagement, and expansion revenue. This is a fully remote role, but you must be located in the US to be considered.

WHAT YOU'LL DO:

• Own the retention and LTV lifecycle strategy across email, SMS, and push in Iterable
• Build and manage key member moments including: Onboarding and first-visit activation sequences, Prescription refill and medication adherence reminders, Renewal and pre-renewal engagement programs, Win-back and churn-prevention flows, Cross-sell and expansion campaigns (additional pets, supplements, program upgrades)
• Define and monitor cohort-level retention metrics: renewal rate, churn, visit frequency, refill rate, LTV
• Partner with data and engineering to build the segmentation and triggers needed for behavior-based messaging
• Develop a testing roadmap for offers, timing, cadence, and content that measurably improves retention
• Partner with CX and clinical teams to ensure member messaging reinforces the vet relationship and drives real health outcomes
• QA campaigns thoroughly (logic, personalization, rendering, links, timing)
• Mentor and set best practices as the lifecycle team scales

WHY THIS ROLE IS EXCITING

• You'll own the programs that determine whether members stay, renew, and grow with Dutch
• You'll shape how Dutch deepens trust with members over the full life of their pet

Why Work for Dutch?

• Competitive annual salary range between $110,000 - $140,000
• Remote working location
• Health, dental and vision insurance
• Flexible PTO
• 401k plan
• Robust holiday schedule
• Growth opportunities!

Dutch's Guiding Principles

• Pets First - business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being
• Agile Like a Cat - We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options - even ones that may not be on the table - then execute without perfection getting in the way
• Creativity is our Catnip - Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
• Be the Human Your Dog Thinks You Are - Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.