Lifecycle Marketing Strategist
Crux · United States · 4 mo ago
RemoteRemoteMarketing$110k–$140k/yrFull-time
What You'll Do
- Own email strategy across the funnel
- Build and optimize nurture programs across all of our different product lines
- Translate demand gen priorities into high-performing email campaigns
- Integrate email deeply into ABM programs for priority enterprise accounts
- Own campaign builds, workflow creation, dynamic content, and automation logic in HubSpot
- Maintain clean segmentation and database hygiene in partnership with Marketing Operations
- Ensure deliverability, compliance, and operational excellence
- Own reporting on engagement, segmentation performance, and pipeline influence
- Build and manage a structured A/B testing roadmap (subject lines, cadence, CTAs, content formats)
- Partner with RevOps to ensure accurate attribution and performance visibility
What You'll Bring
- 3 – 5+ years of B2B or financial services email marketing experience
- Proven experience building and optimizing nurture programs in complex sales cycles
- Strong expertise in HubSpot (workflows, segmentation, reporting, automation)
- Experience supporting enterprise or target account marketing motions
- Analytical mindset with demonstrated ability to translate performance data into optimization strategies
- Experience with AI tools (ChatGPT, Claude, OpenClaw)
- Strong execution skills with attention to detail