Lead Product Marketer

About the role

The Lead Product Marketer, Software plays a crucial role in driving Sonos' brand strategy into product launches, updates, and evolutions. Reporting to the VP of Global Brand Strategy, this role ensures brand ambition, product truth, and audience intelligence come together into product positioning and narratives for both hardware and software initiatives.

Responsibilities

• Own the Global Product Narrative - Collaborate with Product Management to develop the authoritative product narrative for key software innovations — at the intersection of product truth, audience, and culture. Ensure narratives are grounded in genuine insight, not just feature lists. Maintain narrative coherence as products move from launch into their commercial lifecycle.

• Lead the Learning Agenda - Collaborate with UX and Insights teams to develop research plans through the product lifecycle. Interrogate and utilize findings to inform narratives, audience definitions, and strategies for products and launch moments.

• Own the Launch Brief - Develop insightful, system-led launch briefs by combining Sonos brand strategy, relevant product narratives, and cultural, audience, and commercial insights. Ensure every brief reflects a specific audience, a clear cultural moment, and an unambiguous creative ambition — and pressure-test for strategic clarity before creative development begins.

• Partner with Marketing Teams to Define Success - Ensure that all campaigns, programs, and activations have clear and measurable KPIs that align with strategic objectives.

• Inspire Creative Teams - Partner with creative teams as a strategic collaborator. Help them understand the human truth and brand ambition behind a brief so they can exceed it. Champion work that is brand-true, culturally resonant, and channel-agnostic in its ambition.

• Enable Regional and Segment Marketing - Provide consumer, professional, and retail marketing teams with the global narrative and strategic inputs they need to adapt for their channels and markets — without requiring central approval at every step.

Requirements

• 8+ years in brand management, marketing, or product marketing within global, software-product-led organizations
• Demonstrated experience developing product narratives and creative briefs that inspire outstanding work
• Strong cultural intelligence: you track trends critically, connect them to brand opportunity, and bring them into briefs in a way that feels real, not forced
• Proven ability to partner with and inspire creative teams
• Clear, confident communicator across senior leadership, agency partners, and cross-functional teams

Qualifications

• Leadership Profile: Brand-rigorous and product-fluent. Comfortable defining and evolving process. Concise communicator. Deeply curious about people, culture, and what drives meaning. Energized by the upstream and comfortable doing consequential work before anyone can see where it's going. Generous, elevating strategic partner who collaborates and shares, but also knows how to manage (and sometimes graciously decline to use) feedback in order to make the team and the work better. High standards for both strategic thinking and creative quality.

Skills

• Ability to gather, evaluate, and synthesize product, competitive, audience, and cultural intelligence across multiple sources
• Proven ability to partner with and inspire creative teams
• Clear, confident communicator across senior leadership, agency partners, and cross-functional teams

Benefits

Regular full time employees in the US are eligible for benefits on day one, including:

• Medical, Dental, and Vision Insurance
• A 401(k) plan with company matching and immediate vesting
• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
• Up to 12 paid holidays per calendar year
• Generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition
• Company-paid Disability, Life, and AD&D Insurance
• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
• Mental health benefits to support your holistic well-being
• A generous employee discount program & Sonos Radio HD - on us!