Lead Product Marketer

About the role

The Lead Product Marketer, Software role at Sonos is a hybrid position, allowing for a combination of remote work and in-office collaboration. This role is located in either Santa Barbara or New York, and requires applicants to live within commuting distance of these locations.

Responsibilities

• Own the Global Product Narrative - Collaborate with Product Management to develop the authoritative product narrative for key software innovations, ensuring narratives are grounded in genuine insight.

• Lead the Learning Agenda - Work with UX and Insights teams to develop research plans throughout the product lifecycle, utilizing findings to inform narratives, audience definitions, and strategies.

• Own the Launch Brief - Create insightful, system-led launch briefs by combining Sonos brand strategy, relevant product narratives, and cultural, audience, and commercial insights.

• Partner with Marketing Teams to Define Success - Ensure all campaigns, programs, and activations have clear and measurable KPIs aligned with strategic objectives.

• Inspire Creative Teams - Collaborate with creative teams to understand the human truth and brand ambition behind a brief, helping them exceed expectations.

• Enable Regional and Segment Marketing - Provide consumer, professional, and retail marketing teams with the global narrative and strategic inputs needed to adapt for their channels and markets.

Requirements

• 8+ years in brand management, marketing, or product marketing within global, software-product-led organizations.
• Demonstrated experience developing product narratives and creative briefs that inspire outstanding work.
• Strong cultural intelligence: ability to track trends critically, connect them to brand opportunity, and bring them into briefs authentically.
• Experience integrating audience inputs from multiple sources (product, commercial, media) into a unified strategic point of view.
• Prioritizing clear, confident communication across senior leadership, agency partners, and cross-functional teams.

Qualifications

• Leadership Profile: Brand-rigorous and product-fluent; comfortable defining and evolving processes; concise communicator; deeply curious about people, culture, and what drives meaning; energized by the upstream and comfortable doing consequential work before anyone can see where it's going; generous, elevating strategic partner who collaborates and shares, but also knows how to manage feedback to make the team and the work better; high standards for both strategic thinking and creative quality.

Skills

• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Experience with market research and analysis.
• Ability to work effectively in a fast-paced, dynamic environment.

Benefits

At Sonos, we offer a comprehensive benefits program with choice and flexibility in mind to support the health, wealth, and overall well-being of our employees. This includes:

• Medical, Dental, and Vision Insurance
• A 401(k) plan with company matching and immediate vesting
• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
• Up to 12 paid holidays per calendar year
• Generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition
• Company-paid Disability, Life, and AD&D Insurance
• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
• Mental health benefits to support your holistic well-being
• A generous employee discount program & Sonos Radio HD - on us!