IT Admin Assistant / SEO Specialist (on-site)

About the Role

We are seeking a results-driven IT Admin Assistant / SEO Specialist to work directly with the Founding Partner in managing and growing the firm's digital presence. This role blends day-to-day website and IT administration — including WordPress management and real-time site updates — with full-cycle SEO strategy and execution to drive organic traffic and client acquisition.

Responsibilities

• Manage and maintain the firm's website on WordPress, including layout, content, plugins, and design elements.
• Make real-time website changes and updates as directed by the Founding Partner, including page edits, new content publishing, and site fixes.
• Troubleshoot basic website/IT issues and coordinate with developers or vendors when more advanced fixes are needed.
• Support the Founding Partner with day-to-day digital and administrative needs related to the firm's web presence.
• Ensure the website is consistently functional, secure, and up to date.
• Develop, implement, and manage SEO strategies to increase organic search rankings and drive qualified website traffic.
• Conduct comprehensive keyword research and analysis to identify high-value opportunities aligned with the firm's practice areas.
• Perform on-page and off-page SEO optimization, including meta tags, headers, URL structures, internal linking, and backlink building.
• Conduct regular technical SEO audits and resolve site issues such as crawl errors, page speed, mobile usability, and structured data.
• Monitor, analyze, and report on website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Develop SEO-optimized blog posts, landing pages, and practice area pages aligned with the firm's brand voice.
• Track and report key SEO metrics including keyword rankings, organic traffic, bounce rates, and conversion rates on a regular basis.
• Stay current with Google algorithm updates, industry trends, and best practices.
• Manage and optimize local SEO efforts, including Google Business Profile, legal directory listings, and citation building.
• Identify and implement link-building opportunities through outreach, partnerships, and content marketing.
• Collaborate with marketing, business development, and leadership teams to align SEO goals with the firm's growth objectives.
• Provide recommendations and support for paid search campaigns (PPC) as needed.
• Maintain documentation of all SEO activities, strategies, and performance reports.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field preferred.
• Minimum of 1–2 years of hands-on SEO experience with a proven, trackable record of measurable results.
• Hands-on experience managing and editing websites in WordPress, including making live/real-time updates.
• Demonstrated success in improving organic search rankings, traffic growth, and lead generation.
• Experience working in or with a law firm or legal services organization is a significant plus.
• Familiarity with legal content marketing and attorney directory optimization (Avvo, Justia, FindLaw, etc.) is highly desirable.

Skills

• Proficiency in WordPress with the ability to make real-time website edits and updates.
• In-depth knowledge of SEO techniques, algorithms, and ranking factors.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms.
• Strong understanding of HTML, CSS, and website architecture as it relates to SEO.
• Excellent analytical and data interpretation skills.
• Strong written and verbal communication skills; ability to work closely and directly with firm leadership.
• Detail-oriented with excellent organizational and project management abilities.
• Ability to manage multiple projects and priorities simultaneously in a fast-paced environment.
• Self-motivated with a proactive approach to identifying and solving problems.
• Comfortable working onsite/hybrid and responsive to real-time requests from the Founding Partner.

Benefits

• Health, dental, and vision insurance
• Paid time off (PTO) and paid holidays
• 401(k) plan
• Professional development and training opportunities
• Collaborative, growth-oriented team culture
• Direct mentorship and exposure working alongside the Founding Partner

Pay

$30–$35 per hour, commensurate with experience