SEO Specialist (Full--time / Contract)

About the role

As an SEO Specialist contractor, you will support organic search performance across multiple K12‑powered schools' digital marketing efforts. This SEO‑first role includes content marketing responsibilities focused on execution: on‑page optimization, content refreshes, and data‑backed briefs for priority pages. Your work will help prospective families find and evaluate school options through organic and AI‑driven search.

Responsibilities

• Conducts keyword research and search intent analysis for assigned pages and topics.
• Performs on‑page optimization including title tags, meta descriptions, headers, body content, and internal linking.
• Executes content refreshes on priority pages based on ranking and traffic data.
• Applies local SEO best practices to individual school location pages and geographic targeting.
• Flags technical issues such as indexation, canonicals, and crawl errors for the internal team to resolve.
• Builds data‑backed content briefs with target keywords, intent, and structure.
• Reviews and optimizes content from writers before publication.
• Follows established SEO guidelines and templates across the subdomain network.
• Provides monthly performance updates on optimized and refreshed pages including rankings, traffic, and engagement.
• Ensures thorough, timely, and accurate communications.
• Executes tasks by utilizing various SEO technologies and platforms specific to the business.
• No formal supervisory responsibilities.

Requirements

• Three (3) or more years of hands‑on SEO experience, in‑house or agency, or equivalent combination of education and experience.
• Strong keyword research and search intent mapping skills.
• Proficiency with SEO tools such as SEMrush or Ahrefs, Google Search Console, and Google Analytics.
• Proven ranking and traffic improvements supported by specific examples.
• Working knowledge of on‑page technical elements including indexation, canonicals, internal linking, and structured data.
• Strong written communication skills with the ability to create SEO‑optimized content.
• Excellent analytical and problem‑solving skills with attention to detail.
• Ability to work independently and within a team‑oriented environment.
• Highly organized, detail‑oriented, and able to meet deadlines consistently.
• High level of quality and accountability for work products.
• Unquestionable personal code of ethics, integrity, diversity, and trust.
• Ability to clear a required background check.
• No specific certificates or licenses required.

Preferred Qualifications

• Experience with education, EdTech, or multi‑location organizations.
• Experience with enterprise SEO tools such as BrightEdge.
• Familiarity with AI search visibility.
• Experience with enterprise content management systems.
• Experience with schema markup and structured data implementation.

Pay

$16.82 – $25.62 per hour (contractor role via Workspend).

Benefits

• Health benefits
• Retirement contributions
• Paid time off

Schedule

Full‑time contract, approximately 40 hours per week.