SEO Specialist (Contract)

About the role

You will work at the intersection of Editorial SEO and YouTube optimization – helping us grow Crunchyroll’s reach across search and one of the world’s largest video platforms. You will be hands-on and execution-focused, Think: metadata optimization, keyword research, playlist optimization, content refreshes, data pulls, and the kind of careful, detail-oriented work that quietly makes a huge difference in how audiences discover anime.

Responsibilities

• Research keywords and search trends to inform content strategy
• Optimize on-page metadata (titles, descriptions, tags, and structured data) for Crunchyroll News evergreen articles
• Conduct content audits and refresh editorial pages to improve search rankings
• Support technical SEO implementations across Audience Development
• Track keyword rankings, traffic shifts, and content performance in Google Search Console and Ahrefs
• Optimize YouTube video metadata: titles, descriptions, and chapters
• Audit, organize, and optimize playlists for discoverability and watch-time improvements
• Research YouTube search trends to recommend metadata improvements across channels
• Support A/B testing initiatives and track results
• Maintain consistency and quality across international channel metadata
• Pull performance data from YouTube Analytics, Google Search Console, and Ahrefs
• Maintain and update tracking spreadsheets and internal dashboards
• Compile competitive research on how other anime and entertainment channels approach SEO
• Flag trends, opportunities, and anomalies to the SEO Manager

Requirements

• Experience with analytics tools like Google Search Console, YouTube Studio, Clearscope, and Ahrefs
• Strong knowledge and understanding of anime culture and its importance to the broader community, and you’re driven to innovate in this space
• Experience with A/B testing
• 3+ years of experience with SEO
• Experience with SEO implementation, including implementing process/structural changes based on data and user behavior
• Bachelor’s Degree or equivalent hands-on experience in a relevant field
• Familiarity with how to optimize for AI overviews or generative optimization
• Familiarity with social media platform algorithms (TikTok), traffic sources, and search behavior
• Experience with content management systems (i.e. Storyblok)
• Knowledge of structured data/schema markup, including experience with Databricks
• Experience in media, entertainment, or fan communities
• Experience with Mixpanel, Tableau, or other analytics platforms

Qualifications

• Experience with analytics tools like Google Search Console, YouTube Studio, Clearscope, and Ahrefs
• Strong knowledge and understanding of anime culture and its importance to the broader community, and you’re driven to innovate in this space
• Experience with A/B testing
• 3+ years of experience with SEO
• Experience with SEO implementation, including implementing process/structural changes based on data and user behavior
• Bachelor’s Degree or equivalent hands-on experience in a relevant field
• Familiarity with how to optimize for AI overviews or generative optimization
• Familiarity with social media platform algorithms (TikTok), traffic sources, and search behavior
• Experience with content management systems (i.e. Storyblok)
• Knowledge of structured data/schema markup, including experience with Databricks
• Experience in media, entertainment, or fan communities
• Experience with Mixpanel, Tableau, or other analytics platforms

Skills

• Experience with analytics tools like Google Search Console, YouTube Studio, Clearscope, and Ahrefs
• Strong knowledge and understanding of anime culture and its importance to the broader community, and you’re driven to innovate in this space
• Experience with A/B testing
• 3+ years of experience with SEO
• Experience with SEO implementation, including implementing process/structural changes based on data and user behavior
• Bachelor’s Degree or equivalent hands-on experience in a relevant field
• Familiarity with how to optimize for AI overviews or generative optimization
• Familiarity with social media platform algorithms (TikTok), traffic sources, and search behavior
• Experience with content management systems (i.e. Storyblok)
• Knowledge of structured data/schema markup, including experience with Databricks
• Experience in media, entertainment, or fan communities
• Experience with Mixpanel, Tableau, or other analytics platforms

Benefits

• Great compensation package including salary plus performance bonus earning potential, paid annually
• Generous medical, dental, vision, STD, LTD, and life insurance
• Flexible time off policies allowing you to take the time you need to be your whole self
• 401(k) plan, with employer match
• Support program for new parents
• Employer paid commuter benefit
• Health Saving Account (HSA) program
• Health care and dependent care FSA
• Pet insurance and some of our offices are pet friendly!

Pay

Salary not disclosed + bonus apply on career site → opens the brand's careers page in a new tab. More ecommerce jobs from Crunchyroll Lifecycle Marketing Commerce Senior Manager, Los Angeles, California, United States, US view all crunchyroll jobs → see more ecommerce jobs in united states →

Schedule

Remote only