SEO Specialist

About the role

The SEO Specialist owns on-page and technical SEO execution across a multi-brand portfolio, driving organic traffic growth by maintaining technical health, optimizing content signals, and connecting SEO performance to measurable business outcomes.

Responsibilities

• Own on-page SEO execution across assigned brand sites, including title tags, meta descriptions, schema markup, and internal linking.
• Diagnose and resolve technical SEO issues impacting page performance, crawlability, and search visibility across headless, multi-site web properties.
• Conduct keyword research, competitive monitoring, and local SEO optimization to capture high-intent, location-based search demand.
• Monitor and improve Core Web Vitals and overall technical site health in partnership with the technical SEO lead.
• Analyze performance data in Google Analytics (GA4) and Google Search Console, translating findings into revenue-connected insights for business stakeholders.
• Maintain SEO performance dashboards and publish monthly organic traffic reporting across brands.
• Provide SEO inputs to content calendars and support light metadata copywriting for product pages, titles, and descriptions.

Requirements

• 3 years of hands-on SEO execution experience, including technical and on-page disciplines.
• Demonstrated proficiency with Google Search Console and Google Analytics (GA4), including the ability to connect SEO metrics to revenue impact.
• Experience with Core Web Vitals, structured data, schema markup, sitemap hygiene, and crawl error resolution.
• Proven ability to update and manage metadata within a CMS across multiple sites or brands.
• Experience with local SEO optimization strategies.
• Working knowledge of AI search fundamentals and optimization for AI-driven discovery engines.
• Portfolio or work history reflecting multi-brand management or agency experience across multiple client accounts.
• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.

Preferred qualifications

• Experience with Contentful or comparable headless CMS platforms.
• Background in ecommerce SEO, with food and beverage industry experience considered a strong plus.
• Familiarity with Jira or similar ticketing and project management tools.
• Experience with SEO tooling such as Ahrefs, SEMrush, or similar platforms.

Pay

$70,000 - $80,000

Schedule

Hybrid schedule (4 days/week in office)

Benefits

Eligible for Health, Dental, Vision, 401K, PTO