SEO Specialist

Job Summary

The SEO Specialist is responsible for developing a localized SEO strategy and executing core SEO deliverables for their assigned automotive dealers on a monthly basis. The SEO Specialist must effectively communicate and collaborate across the rest of the SEO and Content team, as well as the Sales and Customer Success Team, to drive revenue, client retention, and exceptional performance as measured by L2T’s SEO Key Performance Indicators (KPIs).

Responsibilities

• Implement and maintain SEO strategies such as keyword research, onsite optimizations, local citation management, and more.
• Execute all pre-defined SEO tactics for assigned book of business on a monthly basis.
• Respond to SEO client requests accurately and in a timely fashion.
• Stay current on the latest industry trends, best practices, and search algorithm updates.
• Understand and apply all relevant Standard Operating Procedures (SOPs).
• Pace SEO tactical work evenly throughout the month, ensuring all clients receive regular updates.
• Ensure all SEO work is imported into client-facing performance dashboard by month end.
• Provide ongoing education within the SEO department and to Sales/CST in the form of insights bulletins, newsworthy updates, and training.
• Complete account related tasks as assigned by your manager within the given time frame.

Education Requirement

A Bachelor's Degree (BA/BS) is required.

Skills

• 6+ months of relevant experience.
• Experience with SEO software such as BrightEdge, AHrefs, and SEMrush.
• Google Analytics and Google Search Console experience preferred.
• Strong computer skills, including familiarity with Microsoft Office products.
• Advanced problem solving and analytical skills.
• Strategic thinking with the ability to come up with new, creative solutions.
• Exceptional communication skills to effectively message verbally and in writing, using a variety of communication methods to build productive relationships.
• Prioritizes and completes tasks with a concern for all the details involved; monitors and checks work for accuracy.
• Easily adapts to change in responsibilities, work processes, timeframes, performance expectations, organizational culture or work environment.
• Self-directed and effective working independently, yet equally comfortable contributing in a team environment.
• Preferred: Experience using AI Agents from Copilot or similar tools; Knowledge around GEO and prompt-tracking is a huge plus!

Benefits

• Comprehensive benefits package including medical, dental, vision, life insurance, short and long-term disability, commuter benefits, Paid Maternity Leave, Employee Assistance Program (EAP), 401(K) retirement plan with a company match, 15 PTO (1st Year), 12 Paid Holidays, and Summer Fridays.
• The salary for this full-time position is $50,000 – $53,000. Compensation is based on experience and the location of where the job is performed.

Pay

$50,000 – $53,000

Schedule

Hybrid work model allowing employees to work 2 days in the office and 3 days remote with an anchor in office day on Wednesdays.