SEO Specialist - On-Site

About the role

The SEO Specialist will expand beyond traditional SEO to support answer-driven and AI-powered search experiences (AEO & GEO), ensuring content is optimized for rankings, direct answers, and generative search visibility.

Responsibilities

• Own technical SEO health, including site architecture, crawlability, indexation, rendering, and structured data implementation
• Conduct keyword and topic-based research to identify opportunities aligned with search intent and evolving user behavior
• Partner with Merchandising and Content teams to optimize Product Listing Pages (PLPs), Product Detail Pages (PDPs), buying guides, and editorial content
• Optimize and structure content for answer-driven and AI search experiences, including featured snippets, People Also Ask, zero-click results, and AI-generated responses
• Develop internal linking strategies, content hierarchy, and semantic topic clustering to strengthen authority and discoverability
• Maintain and monitor performance across rankings, traffic, click-through rates, and SERP feature visibility, including AI-driven placements
• Identify technical issues and collaborate with developers to implement SEO best practices and improvements
• Support site redesigns, launches, and enhancements with SEO requirements, QA, and validation
• Analyze competitor strategies and search trends across traditional and AI search landscapes
• Track and report on performance across multi-surface search (web, AI, image, and marketplace)
• Execute ongoing optimizations and support SEO testing and experimentation initiatives
• Support local, marketplace, and emerging search efforts, including product data optimization for search and AI platforms
• Perform other duties as assigned

Qualifications

• 4–7+ years of SEO experience, preferably within ecommerce
• Strong understanding of technical SEO, including crawlability, indexation, site architecture, and structured data
• Experience with GA4, Google Search Console, and SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs)
• Familiarity with Answer Engine Optimization (AEO), including featured snippets, People Also Ask, and voice search
• Familiarity with Generative Engine Optimization (GEO) and AI-driven search ecosystems
• Understanding of entity-based and semantic SEO, including how search engines interpret and connect content
• Awareness of modern search behavior, including zero-click searches and AI-driven discovery
• Experience collaborating cross-functionally with content, product, and development teams
• Strong analytical, problem-solving, and communication skills
• Experience with or exposure to enterprise ecommerce platforms preferred
• Must be authorized to work in the United States