IT Admin Assistant / SEO Specialist

Key Responsibilities

• Manage and maintain the firm's website on WordPress, including layout, content, plugins, and design elements.
• Make real-time website changes and updates as directed by the Founding Partner, including page edits, new content publishing, and site fixes.
• Troubleshoot basic website/IT issues and coordinate with developers or vendors when more advanced fixes are needed.
• Support the Founding Partner with day-to-day digital and administrative needs related to the firm's web presence.
• Ensure the website is consistently functional, secure, and up to date.

SEO Strategy & Execution

• Develop, implement, and manage SEO strategies to increase organic search rankings and drive qualified website traffic.
• Conduct comprehensive keyword research and analysis to identify high-value opportunities aligned with the firm's practice areas.
• Perform on-page and off-page SEO optimization, including meta tags, headers, URL structures, internal linking, and backlink building.
• Conduct regular technical SEO audits and resolve site issues such as crawl errors, page speed, mobile usability, and structured data.
• Maintain documentation of all SEO activities, strategies, and performance reports.

Qualifications

• Education & Experience: Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field preferred. Minimum of 1–2 years of hands-on SEO experience with a proven, trackable record of measurable results.
• Experience: Hands-on experience managing and editing websites in WordPress, including making live/real-time updates. Demonstrated success in improving organic search rankings, traffic growth, and lead generation.
• Skills & Qualifications: Proficiency in WordPress with the ability to make real-time website edits and updates. In-depth knowledge of SEO techniques, algorithms, and ranking factors. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms. Strong understanding of HTML, CSS, and website architecture as it relates to SEO. Excellent analytical and data interpretation skills. Strong written and verbal communication skills; ability to work closely and directly with firm leadership. Detail-oriented with excellent organizational and project management abilities. Ability to manage multiple projects and priorities simultaneously in a fast-paced environment. Self-motivated with a proactive approach to identifying and solving problems. Comfortable working onsite/hybrid and responsive to real-time requests from the Founding Partner.