International Marketing Director - Planning and Development (LATAM + CANADA)

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset.

About the role

As Marketing Director, you are the visionary architect behind brand growth, market expansion, and customer engagement. You lead the development and execution of innovative marketing strategies that amplify brand awareness, strengthen digital presence, and accelerate business performance across all channels. As the steward of the brand portfolio, you define and drive strategic marketing direction, ensuring every initiative aligns with brand objectives, values, and long-term growth goals.

Responsibilities

• Entrench the brands organically into relevant Sports, Gaming, Music & Culture with the right associations and use these platforms to develop new insightful ideas.
• Identify key pillar-based national intellectual property to activate the brand among target audiences.
• Work with creative agencies to develop insightful campaigns (Predator & Fury) connecting with target audiences leveraging diverse contact points cohesively by developing business briefs, collaborating closely with the agency, and providing feedback as needed.
• Identify and align key business performance indicators for all strategic pillars and ensure quarterly execution of plans.
• Track and report performance indicators periodically and suggest changes when required.
• Plan, align, and create execution models; guide teams to activate as per plan. Inspect plan vs. execution to meet global standards.
• Own and manage marketing contracts and support timely revisions for execution of all plans. Coordinate with global counterparts for contract changes and provide clarity for seamless sign-off.
• Manage national athletes, ambassadors, and influencers to understand the brand and inspire.
• Drive brand awareness and engagement with amplification through earned media.
• Develop trade activities (promotions, incentives, POS, etc.) with commercial teams (Predator & Fury) to increase sales rates across channels, prioritizing traditional trade.
• Work on digital activities, promotions, and content videos. Demonstrate deep knowledge of Digital (Paid & Owned) & Traditional Media.
• Brief and collaborate with content creators and content creation agencies.
• Present and align quarterly plans, integrate feedback from bottlers, and revise plans to support business.
• Inspect plan vs. execution and guide the regional team to meet global standards of activation and engagement.
• Negotiate exclusivity and deliverables with agencies and strategic partners to create unique sampling and sales opportunities (Predator & Fury).
• Develop and manage sampling capabilities/sales opportunities ("paid sampling") direct to consumers, customers, or stakeholders through agencies, partners, or owned capabilities.
• Ensure all branding and logo use is acceptable and approved at events and activations (Predator & Fury).
• Develop a consistent and compelling brand identity, storytelling, and visual system, executing them cohesively across channels and tools.
• Track and monitor program performance against overall business goals and objectives.
• Evaluate scenarios for Return on Investment (ROI) and communicate results and recommendations to leadership.

Requirements

• Bachelor's Degree in Business Administration, Marketing, Communications, or a related field (preferred).
• Master of Business Administration (MBA) (preferred).
• More than 10 years of experience in marketing and project management.
• More than 10 years of experience in the Fast-Moving Consumer Goods (FMCG) industry.
• Advanced proficiency in Microsoft Office (PowerPoint, Excel, Word, and Outlook).
• Fluent English (desired).
• Strategic thinking to lead and guide brand development and ensure profitable business growth.

Pay

Monster Energy provides competitive total compensation. The estimated annual salary range for this position is $179,250 - $239,000 USD (actual compensation may vary based on skills, qualifications, experience, and work location).