Director, International Marketing

Accountabilities

• Lead the expansion strategy across priority global markets while building the systems, teams, and partnerships needed for sustainable growth.
• Serve as the strategic owner of international go-to-market initiatives, ensuring alignment between regional execution and broader business objectives.
• Define market prioritization, sequencing, localization requirements, and investment strategies while presenting recommendations to executive leadership.
• Build and scale regional marketing capabilities through direct team leadership, agency partnerships, and cross-functional collaboration.
• Establish operating rhythms across field marketing, demand generation, sales, partnerships, communications, and product marketing teams to drive regional execution.
• Conduct market research, competitive analysis, and customer insights gathering to identify opportunities, challenges, and regional requirements.
• Develop strategic partnerships with channel, technology, and regional organizations to increase market credibility and accelerate growth.
• Partner with sales and revenue teams to create pipeline strategies, account targeting approaches, and territory plans aligned with commercial goals.
• Adapt messaging, positioning, and marketing programs to meet local buyer needs while maintaining global brand consistency.
• Define performance metrics, reporting frameworks, and ROI measurements to evaluate market maturity and business impact.
• Lead test-and-learn initiatives, using data and insights to determine where to invest, adjust, or expand efforts.
• Manage regional budgets, vendor relationships, and resource allocation to maximize marketing efficiency.
• Create repeatable international expansion playbooks covering market launches, campaigns, partnerships, and growth strategies.
• Represent international growth initiatives in executive and leadership discussions when needed.

Requirements

• Broad B2B marketing leadership experience, strong international market expertise, and a proven ability to turn expansion strategies into measurable commercial results.
• A strategic thinker and hands-on operator who can navigate complexity, build from scratch, and influence teams across regions.
• 10+ years of experience in B2B marketing, with significant experience leading international, regional, or new market expansion initiatives.
• 3+ years of experience managing teams and/or leading cross-functional, global, or matrixed organizations.
• Proven track record of developing and scaling go-to-market strategies across international markets.
• Experience driving measurable business outcomes, including pipeline generation, revenue growth, and market adoption.
• Strong experience partnering with sales, marketing, operations, and executive leadership teams.
• Demonstrated ability to manage budgets, negotiate with vendors, and prioritize resources across multiple regions.
• Excellent executive communication, storytelling, and presentation skills.
• Ability to thrive in ambiguous environments, make strategic decisions with limited information, and build new processes from the ground up.
• Willingness and ability to travel internationally on a quarterly basis and as needed for market execution.

Preferred Qualifications

• Experience launching or scaling operations in LATAM, Europe/UK, Canada, or similar international markets.
• Fluency or professional working proficiency in Spanish in addition to English.
• Background in B2B enterprise technology, SaaS, logistics, fleet, or industrial technology sectors.
• Experience with account-based marketing and sales-driven go-to-market strategies.
• Previous experience in management consulting, corporate strategy, or international expansion roles.
• Experience navigating regulatory, compliance, and localization requirements for new markets.

Benefits

• Competitive compensation package, including a Canada-based compensation range of $162,000 - $224,000 CAD depending on experience, qualifications, and location.
• Comprehensive health, pharmacy, vision, and dental benefits.
• Paid time off, sick leave, short-term and long-term disability coverage, and life insurance.
• 401(k) contribution opportunities and additional financial benefits based on eligibility.
• Opportunities to receive restricted stock units as part of total compensation for eligible roles.
• Flexible work environment designed to support collaboration and work-life balance.
• Opportunity to shape international growth strategy within a fast-growing technology organization.
• Chance to work with global teams and contribute to solutions used by organizations across multiple industries.
• Inclusive culture that values diverse backgrounds, perspectives, and experiences.