Director of Marketing

Redwood is localizing a global battery supply chain that seamlessly integrates recovery, reuse, and recycling — keeping critical minerals in circulation and driving the energy transition. Founded in 2017, we’re delivering low-cost and large-scale energy storage and producing battery materials in the U.S. for the first time, all from batteries we already have.

What You'll Drive

• Product Marketing & GTM Strategy
  • Develop and own the positioning and messaging architecture for each business line — recycling, materials, and Redwood Energy
  • Lead go-to-market strategy for new product launches, partnership announcements, and commercial milestones
  • Build audience intelligence: define customer personas, map decision journeys, and pressure-test messaging with commercial and BD teams
  • Own competitive positioning and ensure the marketing function stays ahead of its competitive landscape
  • Develop sales and enablement materials: one-pagers, pitch decks, capability briefs, RFP response frameworks
• Brand & Narrative Architecture
  • Help set and protect the Redwood Materials brand voice, visual standards, and editorial POV across all channels and business lines
  • Contribute to the development of a company-level story that unifies business lines under a coherent mission and positions Redwood as the defining company in domestic battery circularity
  • Translate deeply technical work into clear, credible narratives for non-technical audiences without losing precision
• Team Leadership & System Building
  • Build the operating system for the marketing function: editorial calendar, campaign frameworks, asset library, analytics stack
  • Establish trust and direct working relationships with product, BD, policy, and communications counterparts
• Cross-Functional Integration
  • Maintain alignment with leadership on strategic priorities and emerging narrative opportunities
  • Partner with PR and communications to coordinate earned media, executive profiling, brand reputation and crisis response

Requirements

• 10+ years in B2B product marketing, with at least 3 years leading a team or function
• Deep experience in technical product storytelling — clean energy, advanced manufacturing, industrial tech, defense tech, or similar domains
• Demonstrated ability to build and own full go-to-market strategy, including campaign execution
• Strong writing skills – can draft an executive brief, a customer-facing one-pager, and a conference keynote outline
• Experience marketing to enterprise procurement/BD audiences, government or policy stakeholders, and engineering talent
• Comfort operating without a large team or big agency support

What Success Looks Like

• Redwood's market position is sharper and better known among enterprise and technical audiences.
• Redwood’s channels tell a powerful and clear story of the company’s products, strengths and vision.
• The marketing function runs as a system driving strategic storylines and supporting company goals.

The position is full-time.