Director of Marketing

Responsibilities

• Develop and execute a comprehensive firmwide marketing strategy aligned with business objectives
• Partner with firm leadership and practice groups to identify growth opportunities and market positioning strategies
• Establish and monitor marketing KPIs, reporting on effectiveness and ROI
• Oversee brand management, ensuring consistency across all internal and external communications
• Manage website strategy, SEO/SEM initiatives, and digital campaigns
• Oversee marketing technologies
• Build, lead, and mentor a high-performing marketing team
• Collaborate with business development and client success teams
• Manage external vendors, agencies, and consultants as needed
• Align marketing initiatives with client development strategies

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree preferred
• 10+ years of progressive marketing leadership experience, preferably within a law firm or professional services environment (AmLaw 200 or large regional firm experience preferred)
• Proven track record of partnering with BD teams to achieve marketing and business development goals
• Demonstrated success leading firmwide or multi-office marketing strategies
• Strong understanding of legal marketing, client service models, and partnership environments
• Experience managing teams in complex, matrixed organizations
• Excellent communication, leadership, and stakeholder management skills