Integrated Marketing Director

Sales Strategy/Enablement and Product Marketing

Serve as the Integrated Marketing lead on key Pharma accounts, driving strategic direction and PowerPoint presentations for RFP responses, pitch decks, meeting presentations, and proposals across Health Union’s DTC, HCP, programmatic, and insights business units.

Understand advertisers’ business goals and pair them with the most effective Health Union product solutions and content, telling a compelling, visual, and customized story that showcases performance.

Lead pre-sale brainstorming sessions and efficiently respond to a high volume of RFPs and proactive requests while maintaining a high level of quality and customization.

Partner with the Integrated Marketing team to create sales collateral, presentation materials, and templates — including case studies, success stories, sell sheets, and sizzle videos — that showcase Health Union’s value, data leadership, and product success.

Serve as a knowledgeable resource to sales and account service teams for materials, presentation decks, communication tools, and company insights that help advance client relationships. Keep abreast of marketplace trends, audience insights, and industry guidelines to help inform proposal creation and to help support our brand story.

B2B Marketing

Support the development of sales messaging, materials, and training for new product launches and Go to Market - coordinating workflow with UX, Product, and Sales teams

Help lead Health Union’s B2B marketing strategy and vision, including the marketing calendar, execution, and measuring impact to establish Health Union as the definitive leader in online health communities.

Drive Health Union’s corporate B2B thought leadership strategy across multiple channels, with a focus on content creation and publishing on Health-Union.com, LinkedIn, email, content partnerships, webinars and conference content, and growing our reputation among key pharma and agency marketers.

Lead Health Union’s corporate B2B email marketing efforts (ActiveCampaign), including email creation, list management, and reporting.

Support Health Union’s conference planning, strategy, and execution, including vendor relationships, budget management, and collateral.

Support additional B2B communication channels, including Health-Union.com ownership, press release management, and budget management.

Support paid promotional strategy and execution in partnership with IM leads, including vendor relationships and creative consultation.

Manage the workflow of projects as assigned, proactively soliciting input and feedback to improve outcomes.