Director, Integrated Marketing

Responsibilities

• Build and lead a high-performing Mid-Market Marketing team through strategic hiring and development
• Set and execute the marketing vision for Mid-Market advertisers in collaboration with cross-functional teams
• Develop and implement marketing initiatives to enhance customer retention and revenue across the Mid-Market segment
• Create and scale account-based marketing programs targeting key Mid-Market clients, aligning with Sales and other partners
• Foster a culture of experimentation by encouraging team members to test and iterate marketing strategies
• Establish performance tracking mechanisms to enhance accountability within the team
• Influence and partner with senior stakeholders across various departments to ensure strategic alignment

Qualifications

• 15+ years in business marketing, with at least 10 years focused on Mid-Market or SMB Marketing
• Experience in building teams and developing marketing programs from scratch, preferably in a competitive platform
• Skilled in influencing others' behaviors and decisions without direct authority
• Strong decision-making skills with the ability to analyze data and assess risks
• Adept at navigating uncertainty while providing clear direction
• Advocate for inclusivity and mentorship across diverse backgrounds
• Proficient and curious about AI tools in marketing, advocating their use as collaborative tools

Benefits

• Flexible work model with minimal in-office requirements for collaboration
• Encouragement of professional development, including mentorship opportunities
• Supportive culture focused on diversity, equity, and inclusion
• Opportunity to work with AI tools to enhance team efficiency and innovation