Director, Marketing

Job Summary

The Director, Marketing is responsible for overseeing the development and execution of comprehensive marketing strategies that strengthen the hospital's image, reputation, and market position. This role leads internal and external communications, advertising, community outreach, and media relations in alignment with organizational goals.

About the Role

Develops, manages, and executes annual marketing plans in collaboration with hospital leadership, corporate and regional marketing teams, and approved vendors.
Leads the design and deployment of advertising, communications, and promotional strategies that strengthen hospital visibility, drive patient volume, and align with network objectives.
Oversees internal and external communications, ensuring consistent messaging that supports employee engagement, reputation management, and brand positioning.
Serves as hospital media contact and spokesperson as appropriate, maintaining positive relationships with local and regional media outlets.
Directs community outreach strategies, including sponsorships, events, and CHS Community Connections, to enhance reputation and promote growth.
Oversees hospital-owned media channels, including websites, organic social media, and online reputation platforms, ensuring content is current, compliant, and consumer-oriented.
Tracks and reports on marketing campaign performance, KPIs, and ROI to hospital and corporate leadership.
Provides insights on market dynamics, hospital market share, and service line trends to inform growth strategies.
Manages vendor relationships to ensure effective delivery of marketing services and adherence to budget.

Essential Functions

• Develops, manages, and executes annual marketing plans in collaboration with hospital leadership, corporate and regional marketing teams, and approved vendors.
• Led the design and deployment of advertising, communications, and promotional strategies that strengthen hospital visibility, drive patient volume, and align with network objectives.
• Oversees internal and external communications, ensuring consistent messaging that supports employee engagement, reputation management, and brand positioning.
• Serves as hospital media contact and spokesperson as appropriate, maintaining positive relationships with local and regional media outlets.
• Directs community outreach strategies, including sponsorships, events, and CHS Community Connections, to enhance reputation and promote growth.
• Oversees hospital-owned media channels, including websites, organic social media, and online reputation platforms, ensuring content is current, compliant, and consumer-oriented.
• Tracks and reports on marketing campaign performance, KPIs, and ROI to hospital and corporate leadership.
• Provides insights on market dynamics, hospital market share, and service line trends to inform growth strategies.
• Manages vendor relationships to ensure effective delivery of marketing services and adherence to budget.

Leadership Responsibilities

• Supervision and Staff Management - Provides leadership, mentorship and professional development opportunities for departmental staff. Schedules employees to ensure effective use of resources. Consults with leadership on any potential staffing issues. Conducts performance evaluations, sets goals and provides feedback to staff on their performance and development.
• Strategic Planning and Financial Oversight - Collaborates with hospital leadership to set the strategic direction for the department, including budgeting, resource allocation and long-term planning. Monitors expenditures, ensuring cost-effective delivery of services. Evaluates and implements new technologies to enhance operational efficiency. Develops and implements departmental policies and procedures and protocols to optimize quality and overall efficiencies.
• Quality Assurance and Regulatory Compliance - Ensures compliance with all relevant regulatory bodies. May oversee the accreditation process with relevant agencies ensuring that services meet or exceed industry standards. Participates in audits, inspections and accreditation processes as applicable. Follows established quality control practices to ensure accuracy, consistency and safety.

Qualifications

• Bachelor's Degree in relevant field required or Seven (7) plus years of direct experience in lieu of a Bachelor's degree required
• Master's Degree preferred
• 3-5 years of experience in closely related field with Bachelor's degree required
• 3-5 years of previous leadership experience preferred

Knowledge, Skills and Abilities

• Strong leadership, organizational, and communication skills.
• Ability to collaborate with interdisciplinary teams and manage cross-functional relationships.
• Foster a positive work environment that promotes teamwork, professionalism, and continuous improvement.
• Communicate effectively with leadership, team members, and stakeholders.
• Ability to work effectively with others, delegate responsibilities, and independently manage tasks while meeting established deadlines.
• Problem-solving and critical thinking skills.
• In depth knowledge of industry best practices and regulatory compliance (if applicable).
• Strong organizational and time management skills.
• Proficiency with Google and Microsoft platforms, healthcare software systems, and data analysis tools.