Director, Integrated Marketing

The Director, Integrated Marketing role at Expedia Group is responsible for shaping and scaling Brand Expedia’s integrated marketing approach across commercial and lifecycle moments. This role requires a strategic and commercially savvy marketing leader with deep experience across integrated marketing, brand strategy, campaign development, and lifecycle or CRM marketing.

About the role

• Shape Brand Expedia’s value proposition and blueprint, inclusive of messaging hierarchies and implementation toolkits, ensuring consistent language and brand expression across marketing, product, partner, and service touchpoints.
• Drive the rollout of visual identity systems and retail toolkits that bring the brand blueprint to life across channels, in close partnership with creative, brand design, and cross-functional stakeholders.
• Own the strategy and execution of retail and commercial campaigns, including global sales, regional limited-time offers, product and commercial launches, and always-on messaging.
• Build global integrated campaign plans and messaging frameworks that help Expedia respond quickly to market opportunities, seasonal retail moments, launch needs, and evolving business priorities.
• Lead loyalty and CRM motions for Expedia One Key and broader lifecycle marketing, simplifying positioning and messaging while improving member engagement, comprehension, and repeat behavior through integrated marketing and CRM planning.
• Partner cross-functionally with Product, Merchandising, TEaL, Legal, regional markets, and channel owners to align messaging, creative development, campaign readiness, and business outcomes.
• Use data, testing, and performance insights to optimize campaigns and scale repeatable ways of working across commercial and lifecycle marketing programs.
• Lead and develop a high-performing team, balancing strategic leadership with hands-on direction in a fast-moving, highly matrixed environment.

Responsibilities

• Translate business priorities into clear messaging, scaled campaign programs, and compelling customer-facing experiences.
• Operate with excellence, ensuring consistent brand expression globally while navigating market nuances.
• Manage cross-functional initiatives across creative, product, analytics, merchandising, legal, and regional market teams.
• Set direction, influence senior stakeholders, and move work forward with comfort in both strategic leadership and detailed execution.

Requirements

• Experience leading global or multi-market integrated marketing programs.
• Experience across retail moments, promotional campaigns, product or feature launches, and always-on marketing.
• Experience with loyalty strategy, CRM planning, and member engagement programs.
• Familiarity with travel, e-commerce, marketplace, or consumer technology businesses.
• Strong command of messaging development, creative briefing, and cross-channel planning.

Qualifications

• Strategic and commercially savvy marketing leader.
• Deep experience across integrated marketing, brand strategy, campaign development, and lifecycle or CRM marketing.
• Proven ability to translate business priorities into clear messaging, scaled campaign programs, and compelling customer-facing experiences.
• Strong operator who can move between long-term brand building and near-term commercial delivery.
• Comfortable working globally and navigating market nuance while protecting consistency of brand expression.
• Strong people leader who can coach teams, build clarity, and create momentum in complex, evolving environments.
• Equally comfortable setting direction, influencing senior stakeholders, and getting into the details to move work forward.

Skills

• Strategic thinking and commercial acumen.
• Ability to translate business priorities into clear messaging and scaled campaign programs.
• Experience in managing cross-functional initiatives.
• Strong command of messaging development, creative briefing, and cross-channel planning.

Benefits and Perks

• Medical, dental, and vision coverage.
• Paid time off.
• An Employee Assistance Program.
• Wellness and travel reimbursement.
• Travel discounts.
• IATAN membership.

Pay

The total cash range for this position varies based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Starting pay for this role will vary based on these factors. The top of the range for this position is $332,000.00.

Contact Information

To learn more about life at Expedia Group, visit https://careers.expediagroup.com/life. To request reasonable accommodations during the application or recruiting process, visit https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.