Director, Integrated Marketing
About the role
Moloco is a machine learning company that builds powerful AI advertising solutions. We are transforming how businesses grow and compete in the digital economy. This role involves leading integrated marketing strategies for one of our core audience segments.
Responsibilities
Own the integrated marketing plan for your segment (6–18 month horizon), aligned to clear business outcomes (pipeline, engagement, brand awareness)
Define what success looks like: business objectives, KPIs, and priorities for the period
Lead the cross-functional pod (PMM, Product, Sales, Regional, Creative) to align on themes, tentpole moments, content strategy, ABM elements, and regional activation
Define the creative platform and messaging strategy for your segment, setting brand standards across all touchpoints
Translate complex technical narratives (ML, AI, performance advertising) into sharp, differentiated positioning for core audiences
Manage cross-functional alignment with Product leaders, Sales leadership, and Field Marketing
Drive performance & optimization by establishing the pod operating rhythm, strategy development, plan reviews, creative checkpoints, performance reviews, and budget allocation decisions
Track segment KPIs: balance brand metrics (awareness, SOV), engagement metrics (account activity, buying committee involvement), and demand metrics (pipeline, MQLs)
Requirements
Experience & Background:
- 8+ years B2B marketing, with at least 4 years leading integrated campaigns or audience strategy functions at a high-growth tech company
- Built modern, aspirational brands that buyers connect with
- Strong ABM and demand generation experience; familiar with tools like 6sense, HubSpot, Salesforce, Demandbase
- Built or formalized marketing processes and integrated campaign motions in fast-moving environments
Qualifications
Mindset & Capabilities:
- Strategist. Think about narrative, audience priorities, and business impact first
- Business fluent. Understand Moloco's business, can speak credibly with Product and Sales leaders about customer problems and market dynamics, and make strategic decisions with business logic
- Full-stack marketer. Comfortable owning brand-building, demand generation, ABM, and events simultaneously
- Narrative translator. Can take complex technical subject matter and turn it into compelling positioning for sophisticated B2B audiences
- Outcome focused. Set clear KPIs, build measurement frameworks, obsess over performance data, and optimize based on learnings
- Bias for action. Comfortable in ambiguity, move quickly, take ownership over outcomes, and have a builder mentality
- AI fluent. Actively use AI tools to accelerate workflows, test messaging, and build campaigns faster
Skills
Skills:
- Strong strategic and analytical skills
- Excellent communication and collaboration abilities
- Ability to manage multiple projects and priorities
- Proficiency in marketing automation tools and CRM systems
- Experience with AI and machine learning tools
Benefits
U.S.-based employees have access to medical, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, basic life insurance, and well-being benefits and perks. U.S.-based employees also receive up to 12 scheduled paid holidays per calendar year and one Thrive Day off per quarter. Additionally, all employees have Flexible Time Off (FTO).
Pay
Base pay ranges from $216,000—$298,080 USD in Region A, $205,200—$283,176 USD in Region B, and $194,400—$268,272 USD in Region C.
Schedule
The role is located in the listed region and is full-time.