Director, Integrated Marketing

Overview

Moloco builds some of the most powerful AI advertising solutions in the world. Our name—short for "machine learning company"—reflects our core mission: democratizing access to the advanced AI that has historically been reserved for tech giants. Led by machine learning pioneers who built some of the most successful ad systems at Google, including YouTube's monetization engine and key search advertising technologies, we're transforming how businesses grow and compete in the digital economy.

Moloco is headquartered in Silicon Valley, with offices in Seattle, New York, San Francisco, Seoul, Beijing, Singapore, Gurgaon, Tokyo, Shanghai, London, Tel Aviv, and Berlin.

The Impact You’ll Be Contributing to Moloco

You'll be the strategic architect and leader for one of Moloco's core audience segments. You'll own the integrated marketing plan: defining segment strategy, developing audience-focused campaigns, and driving alignment across Product, Marketing, Sales, and Field teams.

The Opportunity

• Lead Audience Strategy

  • Own the integrated marketing plan for your segment (6–18 month horizon), aligned to clear business outcomes (pipeline, engagement, brand awareness)
  • Define what success looks like: business objectives, KPIs, and priorities for the period
  • Develop audience and account prioritization strategy with Sales; advocate for how marketing resources should be allocated
  • Lead the cross-functional pod (PMM, Product, Sales, Regional, Creative) to align on themes, tentpole moments, content strategy, ABM elements, and regional activation

• Drive Brand & Creative Excellence

  • Define the creative platform and messaging strategy for your segment, setting brand standards across all touchpoints
  • Own the creative brief process end-to-end; develop briefs that translate strategy into breakthrough creative work
  • Work closely with creative teams and agency partners to ensure applications elevate the brand and strategy

• Build Integrated Campaigns

  • Plan and activate sequenced, multi-channel campaigns that combine brand-building and demand generation: digital, social, email, events, content, ABM, and field activation
  • Translate complex technical narratives (ML, AI, performance advertising) into sharp, differentiated positioning for core audiences
  • Activate proprietary research and owned frameworks as full integrated campaign platforms

• Manage Cross-Functional Alignment

  • Build peer-level partnerships with Product leaders, Sales leadership, and Field Marketing—positioning yourself as a strategic partner
  • Navigate conflicting stakeholder interests: make principled trade-offs across regions, events, and campaign opportunities
  • Coordinate with Regional leads to ensure the global plan can be activated and localized in market

• Drive Performance & Optimization

  • Establish the pod operating rhythm: strategy development, plan reviews, creative checkpoints, performance reviews
  • Own segment budgets; make strategic allocation decisions to maximize ROI and impact
  • Define and track segment KPIs: balance brand metrics (awareness, SOV), engagement metrics (account activity, buying committee involvement), and demand metrics (pipeline, MQLs)
  • Build dashboards and reporting cadence; track performance monthly/quarterly and optimize based on learnings
  • Use AI tools to accelerate campaign development, test messaging, and optimize performance

Qualifications

• 8+ years B2B marketing, with at least 4 years leading integrated campaigns or audience strategy functions at a high-growth tech company (not just contributing—owning the full motion)
• Built modern, aspirational brands that buyers connect with (Notion, Stripe, Figma, Canva, Intercom—not legacy enterprise)
• Strong ABM and demand generation experience; familiar with tools like 6sense, HubSpot, Salesforce, Demandbase
• Comfortable with strategic budget allocation decisions and ROI management
• Built or formalized marketing processes and integrated campaign motions in fast-moving environments

Preferred Qualifications

• Strategist. You think about narrative, audience priorities, and business impact first. You have a strong POV on what great looks like. You're comfortable pushing back with data and business logic
• Business fluent. You understand Moloco's business, can speak credibly with Product and Sales leaders about customer problems and market dynamics, and make strategic decisions with business logic
• Full-stack marketer. Comfortable owning brand-building, demand generation, ABM, and events simultaneously. You hold both brand and pipeline metrics
• Narrative translator. Can take complex technical subject matter and turn it into compelling positioning for sophisticated B2B audiences
• Outcome focused. Set clear KPIs, build measurement frameworks, obsess over performance data, and optimize based on learnings
• Bias for action. Comfortable in ambiguity, move quickly, take ownership over outcomes. Builder mentality
• AI fluent. Actively use AI tools to accelerate workflows, test messaging, and build campaigns faster

Benefits

• Medical, dental, and vision insurance

  • U.S.-based employees have access to these benefits

• 401(k) plan with company match

  • U.S.-based employees have access to this benefit

• Short-term and long-term disability coverage

  • U.S.-based employees have access to this benefit

• Basic life insurance

  • U.S.-based employees have access to this benefit

• Well-being benefits and perks

  • U.S.-based employees have access to these benefits

• Up to 12 scheduled paid holidays per calendar year and one Thrive Day off per quarter

  • U.S.-based employees have access to these benefits

• Flexible Time Off (FTO)

  • All employees have access to this benefit

• Salary ranges:

  • Region A: $216,000 - $298,080 USD
  • Region B: $205,200 - $283,176 USD
  • Region C: $194,400 - $268,272 USD

Moloco Thrive: Benefits and Well-Being

We take care of you and create the conditions for you to do the best work of your career. Through a lens of inclusion, we offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives.

Equal Opportunity

Moloco is an equal opportunity employer. We highly value diversity in our current and future employees and do not discriminate (including in our hiring and promotion practices) on the basis of race, color, creed, religion, national origin, age, sex and gender, gender expression and identity, sexual orientation, marital status, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by law.