Director, Integrated Marketing

Overview

Cohesity is a leader in AI-powered data security and management. This is a rare opportunity for a senior B2B marketing leader to own and transform how Cohesity generates pipeline at scale across both our established Enterprise segment and our newly created Commercial segment (organizations with $100M–$1B in revenue).

Responsibilities

• Lead Strategy Across Enterprise and Commercial Segments

• Define and execute the integrated campaign framework.

• Own the annual and quarterly campaign plans for both segments including messaging, ICPs, channel mix, and budget allocation.

• Translate Cohesity's AI-powered data security platform into compelling, segment-specific narratives: outcome-led messaging for Enterprise and efficiency- and value-oriented positioning for Commercial.

• Partner with Product Marketing and Growth Marketing leadership to align campaigns with company priorities, verticals, sales plays and buyer personas.

• Build a Global Campaign Framework

• Develop a unified global campaign framework that integrates Enterprise and Commercial workstreams, and connects seamlessly with the ABM, Vertical Marketing, and Sales Play teams.

• Ensure the framework is scalable, regionally adaptable, and inclusive of the full buyer journey from awareness through to pipeline and revenue.

• Build and Lead a High-Performing Team

• Manage and develop a team of three covering Enterprise, Commercial, and Webinar Marketing.

• Set a high bar for accountability, experimentation, and continuous improvement.

• Build capability in modern demand generation practices, AI adoption, and data fluency across the team.

• Drive Pipeline and Performance

• Own pipeline targets for both segments.

• Build a robust measurement framework across funnel conversion, attribution, ROI, and velocity.

• Use data to continuously improve.

• Report on performance with clarity and confidence to senior stakeholders, including Growth Marketing leadership and Sales.

• Orchestrate Integrated Campaigns

• Bring together paid media, email, webinars, digital, field, ABM, and vertical programmes into cohesive, segment-specific campaign plans.

• Define a tiered market approach across core, expansion, and growth geographies, with strategies tailored to maturity and investment level.

• Own the Global Webinar Programme

• Define the editorial calendar, topic strategy, speaker mix, and format innovation across Enterprise and Commercial audiences.

• Drive continuous improvement in promotion, registration, attendance, and pipeline conversion, and ensure the programme is fully integrated into the broader campaign framework and buyer journey.

• Review and launch new channels for NNLs.

• Pioneer the Commercial Segment GTM

• Identify the right acquisition tactics, expand on the messaging playbook, review the ICP, and select the channel mix that works for mid-sized buyers at scale globally.

• Align Lifecycle and Conversion

• Map segment-specific buyer journeys from acquisition through pipeline and revenue.

• Partner with Lifecycle Marketing and the Email Activation team, Marketing Operations, and SDRs to optimise nurture programmes, scoring models, and conversion paths.

• Leverage AI and automation to deliver personalised buyer experiences at scale.

• Build Strong Cross-Functional Partnerships

• Align tightly with Product Marketing, ABM/Vertical Marketing, Paid Media, Social, Content, SDR, Partner Marketing, and regional field teams.

• Influence without authority.

• Create shared accountability and feedback loops that make everyone more effective.

• Work especially closely with the Communications and Product Marketing teams to ensure campaigns are tightly integrated with corporate messaging, product launches, and thought leadership moments.

• Bring these teams into campaign planning early so that PR, analyst relations, and product narratives amplify demand generation activity and vice versa.

• Act as the connective tissue between segment-level execution and the broader Cohesity brand story.

Qualifications

• 10+ years in B2B technology marketing, with strong hands-on experience across both Enterprise and Commercial/mid-market segments
• Deep understanding of how buying behaviour, messaging, channel mix, and sales motion differ between Enterprise and Commercial buyers and proven ability to build for both simultaneously
• Proven track record leading integrated demand generation programmes with direct accountability to pipeline and revenue targets
• Experience building and scaling global campaign frameworks, including working across regional marketing, ABM, vertical, and sales play teams
• Experience managing and developing high-performing marketing teams in complex, matrixed organisations
• Strong analytical mindset able to move fluently between pipeline data, campaign strategy, and hands-on execution
• Deep, hands-on experience with AI tools across the full marketing workflow not just familiarity, but a genuine practitioner who actively uses AI to scale content production, personalisation, and campaign performance
• Exceptional communication and stakeholder management skills, including the ability to influence at senior leadership level
• Experience aligning marketing to sales motions, including SDR/BDR functions, ABM strategies, and sales plays
• Background in IT infrastructure, cybersecurity, data protection, cloud, or adjacent B2B technology categories strongly preferred

Preferred Qualifications

• Experience building an AI-native marketing workflow using tools not just individually but as a connected system
• Experience standing up a new segment or market motion from scratch defining the ICP, messaging, and acquisition playbook
• Background scaling marketing at a high-growth or category-defining technology company
• Experience building global campaign playbooks and enablement frameworks for distributed teams
• Experience with tools like Jasper, ChatGPT, Synthesia, HeyGen, Marketo, Salesforce, Tableau, 6sense, Demandbase, Mutiny, Tofu, etc.