Integrated Marketing Director

What You’ll Do

• Leads go-to-market strategy and execution across product launches, campaigns, and seasonal initiatives
• Translates brand and business priorities into integrated, data-informed marketing plans that drive measurable outcomes
• Manages the annual marketing calendar and ensures alignment across Creative, Performance, PR, Retail, and International teams
• Pairs with Insights to identify opportunities, set KPIs, and evaluate brand performance post-launch
• Builds and optimizes systems for cross-functional collaboration and campaign tracking
• Manages agency partners and internal resources to ensure timely, high-quality delivery
• Oversees creative brief development and ensures messaging consistency across all touchpoints
• Connects marketing investment to impact—reporting on brand performance metrics and ROI
• Pairs with the eCommerce and Product Marketing teams to align storytelling with conversion strategy
• Continuously improves GTM frameworks for speed, clarity, and repeatability
• Leads a team of Brand Managers, GTM, MarOps and producers to deliver best-in-class execution across all channels
• Drives accountability and performance through clear goal-setting and measurement
• Buils strong cross-functional relationships with Product, Creative, Insights, and Performance leaders
• Fosters a culture of operational excellence, collaboration, and continual learning

Essential Duties and Responsibilities

• Owns the integrated marketing calendar and ensures alignment across Creative, Performance, PR, Retail, and International teams
• Partners with Insights to identify opportunities, set KPIs, and evaluate brand performance post-launch
• Builds and optimizes systems for cross-functional collaboration and campaign tracking
• Manages agency partners and internal resources to ensure timely, high-quality delivery
• Oversees creative brief development and ensures messaging consistency across all touchpoints
• Connects marketing investment to impact—reporting on brand performance metrics and ROI
• Pairs with the eCommerce and Product Marketing teams to align storytelling with conversion strategy
• Continuously improves GTM frameworks for speed, clarity, and repeatability
• Leads a team of Brand Managers, GTM, MarOps and producers to deliver best-in-class execution across all channels
• Drives accountability and performance through clear goal-setting and measurement
• Buils strong cross-functional relationships with Product, Creative, Insights, and Performance leaders
• Fosters a culture of operational excellence, collaboration, and continual learning

Leadership Responsibilities

• Directs and supervises department teams
• Interviews, trains, and hires team members
• Plans, assigns, directs, and evaluates work
• Appraises performance and addresses team issues
• Upholds safety and quality guidelines

What You'll Bring

• BA in Marketing, Statistics, or Communications and / or equivalent years of experience
• 10+ years of experience in brand, integrated, or advertising account management with 4+ years in leadership
• Deep experience managing go-to-market processes and complex cross-functional campaigns
• Strong commercial acumen with the ability to connect creative storytelling to measurable growth
• Proficiency in marketing analytics, planning, and performance reporting
• Exceptional organizational and communication skills; adept at managing multiple concurrent priorities
• Experience in DTC, CPG, or consumer brands
• Must have a cat—your ability to understand our cats and cat parent users is critical to success
• Demonstrated success in building scalable systems and marketing operations frameworks

Benefits & Purrks

• Premium Medical/Dental/Vision insurance
• Paid parental leave
• Whisker Parents Program
• 1 day "pawternity" leave for new pet adoption
• Pet Insurance Discount
• 401K match
• Flexible spending accounts
• Company-paid short-term disability and life insurance
• Employee Assistance Program (EAP)
• Generous paid time off
• 14 Paid Holidays
• Top of the line equipment
• Pet-friendly office
• Whisker products and swag
• Continuing education Support
• On-site gym with Peloton
• Referral program