Head of WW Membership & Growth, Prime Business, AB
About the role
We are seeking an experienced and strategic leader to head the WW Prime Business Membership & Growth organization. This leader will own the end-to-end Prime Business growth flywheel across acquisition, onboarding, engagement, monetization, retention, and lifecycle expansion. The role sits at the center of Amazon Business' efforts to scale Prime Business into the most trusted and compelling B2B membership for organizations of any size, anywhere in the world.
This leader will define and operationalize the mechanisms that grow Prime adoption and deepen customer engagement globally across SSR, SMB, and CPS customer segments. The role requires strong judgment across customer experience, product strategy, economics, sales motions, and business operations. The leader will partner closely with Product, Tech, Sales, Marketing, Finance, Economics, and regional business teams to align customer needs, growth mechanisms, and long-term business strategy.
The successful candidate will be able to operate simultaneously at strategic and execution depth. They will simplify ambiguous and debated problem spaces into clear operating models, establish scalable global mechanisms, and influence senior stakeholders across organizations without relying on direct authority alone. This is a highly visible role with significant interaction with VP and senior leadership teams across Amazon Business.
We are looking for a leader who is customer-obsessed, analytical, highly inventive, and capable of building durable growth systems rather than one-time initiatives. The ideal candidate is energized by solving complex cross-functional problems and comfortable operating in a fast-moving, highly matrixed environment.
Key job responsibilities
- Own the WW Prime Business membership growth strategy across acquisition, activation, engagement, retention, lifecycle expansion, and monetization.
- Define and operationalize the core growth mechanisms and input metrics that improve Prime adoption, BP%GMS, paid plan penetration, benefit engagement, and customer lifetime value.
- Develop segment-specific membership strategies across SSR, SMB, and CPS customers, balancing customer experience, growth, and economics.
- Drive the evolution of Prime Business into Amazon Business' premium membership and value layer.
- Partner closely with Product and Tech teams to define Prime's premium feature strategy, value architecture, and lifecycle experience.
- Identify and resolve structural growth constraints including onboarding friction, unclear value positioning, fragmented concession strategies, lifecycle ownership gaps, and inconsistent customer experiences.
- Establish scalable acquisition and engagement mechanisms across onsite placements, mobile, lifecycle marketing, AI-driven recommendations, sales motions, and partner channels.
- Drive new membership growth motions and lifecycle experiences tailored to B2B customer needs across regions and customer segments.
- Influence and align senior stakeholders across Product, Tech, Sales, Marketing, Finance, Economics, and regional business teams to execute against shared goals and operating mechanisms.
- Own business outcomes for Business Prime growth, balancing customer experience improvements with strong business and P&L outcomes.
- Lead annual planning, OP1/OP2, QBRs, WBRs, and executive reviews for the Membership & Growth organization.
- Partner with Economics and Finance teams to improve growth measurement, incrementality understanding, churn reduction, and investment prioritization.
- Build and develop a high-performing global team across growth strategy, lifecycle management, business operations, and go-to-market execution.
- Raise the bar on operational rigor, strategic thinking, customer understanding, and analytical depth across the organization.
A day in the life
This role operates at the intersection of strategy, execution, and organizational leadership. One day may involve reviewing Prime Business penetration, SPA, and churn trends with Economics and Finance teams. Another may focus on redesigning CPS membership strategy with Sales and Pricing leaders, or partnering with Product and Tech teams to improve onboarding and value discovery experiences. The leader will regularly work across multiple organizations to solve ambiguous, high-impact business problems. They will balance short-term growth execution with long-term strategic positioning, while continuously improving both customer experience and business economics. The role requires high judgment, strong communication skills, and the ability to simplify complex decisions into scalable mechanisms that operate globally.
About the team
Prime Business is one of Amazon Business' most strategic growth engines. Our mission is to make Prime the most compelling and trusted B2B membership program globally by helping organizations simplify procurement, improve visibility and control, save money, and operate more effectively. The Membership & Growth organization owns the mechanisms that help customers discover, adopt, engage with, and expand their relationship with Prime. We work across Product, Tech, Economics, Sales, Marketing, and regional business teams to translate customer needs into scalable global growth systems. We operate with high ownership, analytical rigor, and customer obsession. We value leaders who challenge assumptions, simplify complexity, and build mechanisms that scale globally across multiple customer segments and regions.
Basic qualifications
- 10+ years of product or program management, product marketing, business development or technology experience
- 6+ years of team management experience
- Bachelor's degree
- Experience owning/driving roadmap strategy and definition
- Experience with end to end product delivery
- Experience with feature delivery and tradeoffs of a product
- Strong analytical and financial acumen with the ability to translate data into strategic decisions and operational mechanisms.
Preferred qualifications
- Experience engaging and influencing senior executives
- MBA, or Bachelor's degree in business, data science, public administration, finance, engineering, human resources or related field
- Experience leading membership, subscription, loyalty, marketplace, SaaS, or B2B growth businesses.
- Strong written communication skills, including experience authoring executive narratives, QBRs, OP1 documents, and strategic business reviews.
- Experience managing global or multi-region business programs.
- Experience in creating and managing P&L
- Experience influencing senior stakeholders across Product, Tech, Sales, Finance, and Marketing organizations.
- Experience owning business metrics and operating mechanisms in a high-growth environment.
Pay
Base salary range: $178,100.00 - $240,900.00 USD annually (USA, TX, Austin). Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Benefits
- Health insurance (medical, dental, vision, prescription)
- Basic Life & AD&D insurance and option for Supplemental life plans
- EAP, Mental Health Support, Medical Advice Line
- Flexible Spending Accounts
- Adoption and Surrogacy Reimbursement coverage
- 401(k) matching
- Paid time off
- Parental leave