Head of Member Growth Marketing

About the role

Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• Fortune Change the World (2024)
• Time 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

What you'll do

Team leadership: Set performance expectations, run the coaching loop, and build the capabilities the function needs to scale through open enrollment and beyond. Own Maven's communications-based enrollment strategy across the direct and channel books of business, using a data-first approach to prioritize channels, segments, and experiments.

• Build and refine the programs and playbooks that CS and payer teams execute at the account level, and maintain actionable knowledge of top accounts.
• Strategic partnership with CS and payer teams: Become the enrollment resource those teams genuinely rely on. Understand how payer-distributed benefits behave differently from direct, how claims-triggered campaigns work in a channel context, and how to design programs a CSM or payer account executive can execute without becoming a marketer.
• Cross-functional program ownership: Hold strategic ownership of enrollment initiatives that span product, CS, payer, and data. Ensure each track has a clear owner, dependencies are visible, and progress is actually translating to enrollment outcomes.
• Consumer-to-enterprise bridge: Partner across the B2B2C and consumer organizations to build and optimize both directions.
• Experimentation culture: Design structured experiments, interpret results honestly, and change your approach accordingly. Experience with Looker or Braze is valuable.
• Measurement infrastructure: Build the reporting that makes enrollment performance legible at the channel level, client level, and program level. Pursue metrics to catch the shift from individual account focus to a scalable program model.

What you'll bring

• You've spent 7+ years in B2B2C lifecycle and member growth marketing, with at least three of those in a role where the primary output was scalable programs, not individual account campaigns. You know the difference. You've built things that run without you, whether through AI, automation, or team autonomy, and you take genuine pride in that accomplishment.
• You have deep fluency in enrollment funnel mechanics, from landing page CVR, email-to-enrollment conversion, claims-triggered campaigns, paid media layering, to renewal and reactivation rates. You have a track record of meaningful, measurable improvement across each.
• You've led teams before and understand what it takes to build a performance culture that doesn't require your fingerprints on every brief. If you've hired before, not just managed, that's a genuine advantage here.
• You're a confident, constructive partner to CS and payer teams. In a B2B2C model, you understand that your job is to equip the people who own the client relationship.
• You lead with data. Not only can you put dashboards into slide decks, but you design structured experiments, interpret results honestly, and change your approach accordingly.
• Bonus experience we'd love to see: payer-distributed benefits, health plan partner marketing, or referral and vendor partnership programs at scale.