Head of Member Growth Marketing

About the role

Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• Fortune Change the World (2024)
• Time 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

What you'll do

Team leadership: Set performance expectations, run the coaching loop, and build the capabilities the function needs to scale through open enrollment and beyond. Own Maven's communications-based enrollment strategy across the direct and channel books of business, using a data-first approach to prioritize channels, segments, and experiments.

• Build and refine the programs and playbooks that CS and payer teams execute at the account level, and maintain actionable knowledge of top accounts.
• Strategic partnership with CS and payer teams: Become the enrollment resource those teams genuinely rely on. Understand how payer-distributed benefits behave differently from direct, how claims-triggered campaigns work in a channel context, and how to design programs a CSM or payer account executive can execute without becoming a marketer.
• Cross-functional program ownership: Hold strategic ownership of enrollment initiatives that span product, CS, payer, and data. Ensure each track has a clear owner, dependencies are visible, and progress is actually translating to enrollment outcomes.
• Consumer-to-enterprise bridge: Partner across the B2B2C and consumer organizations to build and optimize both directions.
• Experimentation culture: Design structured experiments, interpret results honestly, and change your approach accordingly. Lead with data.
• Measurement infrastructure: Build the reporting that makes enrollment performance legible at the channel level, client level, and program level. Pursue metrics to catch the shift from individual account focus to a scalable program model.

What you'll bring

• Deep fluency in enrollment funnel mechanics, from landing page CVR to renewal and reactivation rates. Experience with Looker or Braze is valuable.
• Experience leading teams before and understanding what it takes to build a performance culture that doesn't require your fingerprints on every brief.
• Data-driven decision making. Confidence and constructiveness in partnering with CS and payer teams.
• Bonus experience: Payer-distributed benefits, health plan partner marketing, or referral and vendor partnership programs at scale.