Head of Growth Marketing

What You’ll Do

• Directly responsible for our marketing budget and growing the number of users who join our program while keeping constant or improving our CAC/ROAS
• Lead, mentor and grow the performance marketing and creative teams
• Stand up new distribution channels and strategies beyond paid media including organic growth and B2B2C
• Work cross-functionally to bring campaigns and results to life: working with designers, copywriters, product team, data analysts, and more.
• Lead the team through various stages of marketing maturity for a mix of apps through launching and cracking new products and markets as well as growing acquisition for our mature products and programs

What Will Help Make You Successful

• 15+ years of a proven track record of driving towards new user acquisition growth goals under set CAC/ROAS or volume targets, timelines and budgets at scale
• 5+ years as a proven people leader able to guide, influence and motivate teams and organizations with a track record of managing performance and driving towards measurable goals and outcomes
• Deep knowledge of paid media, measurement, and performance marketing channels such as Facebook, TikTok, Google ads, mobile DSPs, TV, direct mail and more
• Mastery of hypothesis driven A/B, MVT and incrementality testing with the ability to lead a team through analyzing test result data to tease out learnings and insights to inform future testing
• Strategic thinker and leader, able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities, and mobilize teams and resources to move the business forward
• Self-starter with a move-fast bias towards action who is able to manage multiple, competing priorities in a fast-paced environment
• Able to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
• Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation
• Experience in a fintech business, or a D2C industry and SQL proficiency is a bonus

Pay

Base Range $295,000 - $380,000 USD

Equal Employment Opportunity Statement

Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. Please reference the following for more information.