Head of Growth Marketing

Core Responsibilities

• Own the growth forecast across DTC, TikTok Shop, and paid social channels (Meta, TikTok, Google).
• Build and manage weekly/monthly performance forecasts aligned with CAC, MER, and contribution margin targets.
• Manage channel scaling plans aligned to revenue, margin, and inventory constraints.
• Partner with Finance Lead to deliver accurate forecasts and channel-level P&Ls.
• Lead all paid acquisition efforts across Meta, TikTok, Google, and emerging channels.
• Build a systematic testing framework across hooks, angles, landing pages, offers, and formats.
• Manage budgets aligned to CAC, payback window, LTV, and contribution margin targets.
• Collaborate with creators to amplify winning content via Spark Ads/whitelisting.
• Own the creator pipeline across TikTok, Instagram, and Amazon Influencers.
• Build a predictable flow of content for ads, organic, TikTok Shop, and Amazon PDP assets.
• Implement scalable creator seeding, UGC programs, and paid creator partnerships.
• Partner with Marketplace on TikTok Shop integration and creator-driven selling.
• Lead the creative strategy roadmap—messaging, hooks, visual identity, storytelling.
• Collaborate with internal/external creative teams to increase content velocity.
• Build formats for high-performing repeatable video ads, UGC, and landing page content.
• Own the creative feedback loop: insights → testing → optimization → deployment.
• Own landing page conversion strategy across all acquisition flows.
• Run continuous CRO experiments to improve CVR, AOV, and payback metrics.
• Partner with email/SMS to improve repeat purchase rates, retention, and LTV.
• Ensure clean attribution between paid social, DTC, TikTok, Amazon, and retail halo effects.
• Partner with Sales Lead to align digital and creator campaigns with retail windows to improve velocity.
• Partner with Operations (Diego) to align demand with inventory and supply chain constraints.
• Partner with Finance Lead to maintain channel-level profitability and contribution margin accuracy.
• Coordinate with Marketplace Lead (Sam) on Amazon ads strategy, PDP content, and creator-driven Amazon traffic.
• Ensure all advertising, creator content, and claims meet FTC, platform, and retailer guidelines.
• Maintain compliance around testimonials, endorsements, claims, disclosures, privacy, and SMS/email rules.
• Build and manage a high-performing Growth organization, including: Media buyers, Creator partnerships, Creative strategists, Email/SMSCRO.
• Establish KPI dashboards, accountability structures, and weekly reporting rhythms.

Requirements

• 8-15+ years in performance marketing, growth, or acquisition leadership roles.
• Deep experience across Meta, TikTok, and Google ecosystems.
• Strong track record running creator-heavy acquisition strategies.
• Prior exposure to omnichannel environments is a significant plus.