Head of Growth Marketing

About the role

We are seeking a Head of Growth Marketing to lead the expansion of Haystack News, a leading news streaming service. This role involves driving user acquisition, converting trials into paying subscribers, and ensuring the financial health of the Premium subscription business.

Responsibilities

• Paid acquisition across multiple channels: Meta, Google, Apple Search Ads, and CTV platforms.
• Drive installs and trials to achieve a CAC and payback that can be scaled.
• Own the Premium subscription funnel from trial starts to retention, focusing on LTV and payback.
• Develop and execute a test-and-learn pipeline for creative, ensuring quality and driving performance.
• Analyse data daily, form insights, and make decisions based on real-time metrics.
• Utilize AI tools to automate processes and make informed decisions.
• Manage performance marketing budgets and deliver measurable results.
• Collaborate with the engineering team to implement new signals and events for tracking.

Requirements

• A track record of growing consumer subscription/freemium products, especially in media or DTC.
• At least 5 years of experience in growing consumer products, with at least one 3+ year role demonstrating significant impact.
• Experience managing 6-7 figure performance marketing budgets and achieving tangible results.
• Experience scaling a product from zero to at least 100K new users/installs.
• Strong analytical skills, comfortable with SQL and BI dashboards.
• A quantitative degree (Economics, Engineering, Finance, Statistics) or relevant field.
• Hands-on performance marketing experience across Meta, Google, and Apple Search Ads, with an MMP and app-marketing stack.
• CTV growth experience or willingness to learn quickly, given its importance to our business.
• A strong ability to execute with limited resources, manage details, and raise flags early when issues arise.
• Background in startups or small teams, preferring hands-on involvement over delegation.

Qualifications

• Track record of success in consumer subscription/freemium product growth.
• Proven ability to manage performance marketing budgets and deliver results.
• Experience scaling a product from inception to significant user base.
• Quantitative background with strong analytical skills.
• Experience with AI tools and automation in performance marketing.
• Experience managing performance marketing campaigns across multiple channels.
• Comfortable working in a fast-paced, startup environment.

Skills

• Strong analytical and problem-solving skills.
• Experience with AI tools and automation.
• Ability to work independently and take initiative.
• Experience with performance marketing across multiple channels.
• Comfortable working with data and making data-driven decisions.

Benefits

Join a company at the forefront of the news streaming industry, with a 40M+ viewer audience and a rapidly growing subscription business. Be part of a team that moves fast, leverages AI, and provides autonomy to drive growth initiatives.

Pay

Competitive salary and benefits package.

Schedule

Full-time position.