Head of Growth Marketing

About the role

We're building a two-sided platform: creators who make games, and players who discover and play them. Growth touches both sides. As Head of Growth Marketing, you'll own the strategy and execution that drives both creator acquisition and player growth - from paid media and SEO to PR and social. This is a hands-on, high-ownership role. You won't manage a team on day one, but you'll build one.

What You'll Do

• Build and scale the systems that bring new creators onto the platform — people who want to make and share games
• Develop creator-facing campaigns across paid social, SEO, and organic channels
• Own the creator funnel from awareness through first game published
• Partner with the product team to surface creator milestones and wins that drive word-of-mouth
• Drive player acquisition and engagement across all channels
• Own paid media strategy and execution (social, search, programmatic)
• Use data to identify where players drop off and run experiments to fix it
• Ownership

Ownership

• Build agentic tools to automate most of the work is necessary for this role.
• Run ads: strategy, creative briefing, buying, and optimization across Meta, TikTok, Google, and emerging platforms.
• Use agentic tools to fully automate these processes.
• PR: build Astrocade's presence in gaming, tech, and creator economy media
• Social: develop an organic social strategy that reflects Astrocade's brand and grows both creator and player audiences
• SEO: own keyword strategy and content infrastructure that drives long-term organic growth

You'd Be a Great Fit If You:

• Have 2+ years in growth marketing, with meaningful time in consumer products
• Experience building scalable agentic tools to automate
• Understand how to grow both sides of a two-sided platform, or have scaled creator and user communities simultaneously
• Think in systems: you build repeatable programs, not one-off campaigns
• Are comfortable being the only growth person on the team — scrappy, resourceful, and self-directed
• Have strong analytical instincts and can build a dashboard as easily as you can write a creative brief
• Want to grow into a team leadership role as the company scales

Bonus Points

• Experience at a high-growth consumer platform (YouTube, TikTok, Roblox, Twitch, or similar)
• Background in UGC products
• Experience building a growth function from scratch at an early-stage company
• Familiarity with both B2C acquisition and community-led growth models