Head of Growth Marketing

About the role

The Head of Growth Marketing serves as a senior individual contributor on our marketing team, owning demand generation, sales enablement, and integrated campaign execution. Reporting directly to the VP of Marketing, this role builds and operates the programs that make our sales team more effective and efficient.

Responsibilities

• Demand Generation:

  • Own the demand generation strategy and end-to-end execution, driving integrated programs across all channels to consistently deliver qualified pipeline to the direct sales team.
  • Build and operate structured demand generation programs and campaigns to generate and nurture qualified pipeline for the direct sales team.
  • Develop and execute integrated marketing campaigns across digital, email, content, and event channels from strategic brief through launch, optimization, and retrospective to drive awareness and pipeline at every stage of the funnel.
  • Own the demand generation calendar, ensuring consistent outbound marketing activity that provides the sales team with a steady flow of high-quality leads.
  • Manage campaign timelines, asset production, channel mix, and budget to ensure programs launch on time and within scope.
  • Test, iterate, and optimize campaign performance to continuously improve pipeline contribution and funnel efficiency.

• Sales Enablement:

  • Develop and own sales enablement materials including battlecards, pitch decks, case studies, objection handlers, and other collateral that equip the sales team to close more deals.
  • Partner closely with sales to understand frontline needs, gaps, and challenges, translating those insights into impactful tools and resources.

• Competitive Messaging & Positioning:

  • Own the competitive messaging and positioning strategy, building and maintaining the frameworks that enable the commercial team to win against entrenched market leaders.
  • Develop and maintain competitive messaging and positioning frameworks that empower the commercial team to win against entrenched market leaders.
  • Monitor the competitive landscape on an ongoing basis, synthesizing intelligence into actionable messaging, battlecards, and training materials.
  • Partner with product, clinical, and medical affairs teams to ensure positioning is grounded in clinical evidence and aligned with our core value proposition.
  • Keep messaging current as the competitive environment, product portfolio, and clinical evidence base evolve.

• Account Growth & Lung Nodule Program Development:

  • Own the account growth and lung nodule program marketing strategy, leading end-to-end development of programs and resources that enable CSRs to maximize procedure volumes.
  • Build targeted resources that help CSRs identify growth opportunities within accounts, map key stakeholders, and build the internal case for expanding robotic bronchoscopy utilization.
  • Design and execute referral development programs and materials that help CSRs engage referring physicians to drive more patients into the robotic bronchoscopy pathway.
  • Create account-level marketing playbooks that give CSRs a clear, repeatable strategy for growing lung nodule program volumes, from initial program launch through ongoing expansion.
  • Create patient awareness and physician education materials that support lung nodule program growth within accounts, helping hospital partners build internal referral pipelines and increase procedure volume.
  • Track account growth metrics in partnership with sales operations and use performance data to refine tools, messaging, and programs over time.

• Performance Reporting & Pipeline Contribution:

  • Own the performance reporting and pipeline contribution strategy, defining the KPIs and measurement frameworks that connect marketing activity to commercial outcomes.
  • Track, analyze, and report on the performance of demand generation programs and campaigns, with a clear focus on pipeline contribution and revenue impact.
  • Establish, own, and regularly report on KPIs that connect marketing activity to commercial outcomes.
  • Use data and performance insights to continuously improve programs and clearly demonstrate marketing's contribution to the sales team, VP of Marketing, and executive leadership.
  • Partner with sales leadership and operations to align on pipeline attribution, reporting methodology, and shared commercial goals.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field; Master's degree preferred.
• 10+ years of progressive B2B marketing experience, ideally within medtech, health technology, or a related healthcare sector.
• Strong understanding of the B2B sales cycle and how marketing can accelerate pipeline development, improve deal velocity, and increase win rates.
• Proven ability to operate as a senior individual contributor — driving programs independently, setting priorities, and delivering results without requiring day-to-day management.
• Experience with marketing automation platforms, CRM systems (e.g., Salesforce), and campaign analytics tools.
• Excellent written and verbal communication skills with the ability to translate complex clinical or technical concepts into clear, compelling messaging.
• Willingness to travel 20–30% as needed to support field teams, key accounts, and industry events.

Qualifications

• Proven track record of success in B2B marketing roles, particularly in medtech or health technology sectors.
• Experience in developing and executing integrated marketing campaigns across multiple channels.
• Ability to manage and optimize marketing programs to drive pipeline and revenue growth.
• Strong analytical skills with the ability to interpret data and use it to inform marketing strategies.
• Experience working with cross-functional teams, including sales, product, and clinical teams.

Skills

• Strategic thinking and the ability to develop and implement marketing plans that align with business objectives.
• Expertise in marketing automation platforms and CRM systems.
• Strong project management and organizational skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Excellent interpersonal and communication skills.

Benefits & Perks

• Competitive Salary
• Comprehensive health insurance including Medical, Dental and Vision + HSA and FSA options
• Equity & Bonus Program
• Life Insurance (company paid & supplemental) and Disability insurance
• Mental health support through medical insurance programs
• Paid parental leave
• In-office snacks and beverages
• In-office lunch stipend
• Learning & Development Opportunities: On-demand online training and book reimbursement
• Team building and company organized social and celebration events