Head of WW Membership & Growth, Prime Business, AB

About the role

Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. This role sits at the center of Amazon Business’ efforts to scale Prime Business into the most trusted and compelling B2B membership for organizations of any size, anywhere in the world.

Responsibilities

• Own the WW Prime Business membership growth strategy across acquisition, activation, engagement, retention, lifecycle expansion, and monetization.

• Define and operationalize the core growth mechanisms and input metrics that improve Prime adoption, BP%GMS, paid plan penetration, benefit engagement, and customer lifetime value.

• Develop segment-specific membership strategies across SSR, SMB, and CPS customers, balancing customer experience, growth, and economics.

• Drive the evolution of Prime Business into Amazon Business’ premium membership and value layer.

• Partner closely with Product and Tech teams to define Prime’s premium feature strategy, value architecture, and lifecycle experience.

• Identify and resolve structural growth constraints including onboarding friction, unclear value positioning, fragmented concession strategies, lifecycle ownership gaps, and inconsistent customer experiences.

• Establish scalable acquisition and engagement mechanisms across onsite placements, mobile, lifecycle marketing, AI-driven recommendations, sales motions, and partner channels.

• Drive new membership growth motions and lifecycle experiences tailored to B2B customer needs across regions and customer segments.

• Influence and align senior stakeholders across Product, Tech, Sales, Marketing, Finance, Economics, and regional business teams to execute against shared goals and operating mechanisms.

• Own business outcomes for Business Prime growth, balancing customer experience improvements with strong business and P&L outcomes.

• Lead annual planning, OP1/OP2, QBRs, WBRs, and executive reviews for the Membership & Growth organization.

• Partner with Economics and Finance teams to improve growth measurement, incrementality understanding, churn reduction, and investment prioritization.

• Build and develop a high-performing global team across growth strategy, lifecycle management, business operations, and go-to-market execution.

• Raise the bar on operational rigor, strategic thinking, customer understanding, and analytical depth across the organization.

Qualifications

• 10+ years of product or program management, product marketing, business development or technology experience

• 6+ years of team management experience

• Bachelor's degree

• Experience owning/driving roadmap strategy and definition

• Experience with end to end product delivery

• Experience with feature delivery and tradeoffs of a product

• Strong analytical and financial acumen with the ability to translate data into strategic decisions and operational mechanisms

Preferred Qualifications

• Experience engaging and influencing senior executives

• MBA, or Bachelor's degree in business, data science, public administration, finance, engineering, human resources or related field

• Experience leading membership, subscription, loyalty, marketplace, SaaS, or B2B growth businesses

• Strong written communication skills, including experience authoring executive narratives, QBRs, OP1 documents, and strategic business reviews

• Experience managing global or multi-region business programs

• Experience in creating and managing P&L

• Experience influencing senior stakeholders across Product, Tech, Sales, Finance, and Marketing organizations

• Experience owning business metrics and operating mechanisms in a high-growth environment