Head of Social Commerce (TikTok Shop / Creator Economy)
About the role
Spreetail is seeking an entrepreneurial, data-driven leader to scale its social commerce division and fully leverage the shift towards content-driven commerce. The ideal candidate will operate like a General Manager, owning the TikTok Shop P&L, leading a high-performing team, and managing strategic partnerships.
Responsibilities
Own the TikTok Shop P&L: Drive channel revenue (GMV), profitability, and cost-per-acquisition (CP) targets with complete, end-to-end accountability.
Lead and Scale the Team: Direct, coach, and develop a team of onshore Affiliate Managers, a Brand Growth Lead, and offshore coordinators, holding a high bar for performance.
Manage the Strategic TikTok Relationship: Serve as Spreetail’s primary face to TikTok, leading Joint Business Plan (JBP) negotiations and securing platform-exclusive advantages.
Architect Creator Strategy: Define the creator tier mix, commission structures, and overall playbook to activate affiliate networks and scale content-to-conversion.
Drive SKU Content Coverage: Establish and execute category-specific content goals to ensure a target of 60%+ of listed SKUs have active creator coverage within 18 months.
Own the TikTok LIVE Strategy: Oversee the programming calendar, product curation, and creator lineup to hit aggressive LIVE commerce GMV targets.
Accelerate Brand Partnerships: Partner with the Brand Growth Lead to systematically prioritize, work, and convert an inbound pipeline of 45+ brand partner requests into active programs.
Optimize Budget & Cross-Channel ROI: Manage the creator commission and Variable Rate Program (VRP) budget while building measurement frameworks to track the downstream TikTok-to-Amazon halo effect.
Requirements
An Experienced Operator: 5+ years of experience in ecommerce, marketplace management, or creator commerce, with a proven track record of absolute P&L ownership.
A Proven People Leader: Experience directly managing and developing talent, setting clear expectations, and driving a team toward aggressive performance targets.
Fluent in the Creator Economy: Deep knowledge of affiliate programs, creator tiers, digital culture, and the explicit mechanics that drive social commerce conversions.
A Strategic Relationship Builder: Experienced in navigating and maximizing high-level external platform partnerships (e.g., TikTok, Amazon, Walmart).
Data-Driven & Financially Savvy: Comfortable digging into complex financial data, managing budgets, and making fast resource-allocation decisions using channel metrics.
An Executive Communicator: Highly effective at translating complex channel performance into business metrics for senior leadership forums and QBRs.
Platform Native (Preferred): Deep hands-on experience specifically within the TikTok Shop ecosystem, including LIVE commerce and VRP mechanics.
Scaler of Programs (Preferred): Proven success scaling an early-stage creator or influencer affiliate network to 200+ active creators.
Tech-Stack Fluent (Preferred): Familiarity with creator CRMs and affiliate tracking tools such as Grin, Impact, Circle, or similar platforms.
Qualifications
Experience in ecommerce, marketplace management, or creator commerce.
Proven track record of absolute P&L ownership.
Experience directly managing and developing talent.
Deep knowledge of affiliate programs, creator tiers, digital culture, and social commerce conversions.
Experience navigating and maximizing high-level external platform partnerships.
Comfortable digging into complex financial data, managing budgets, and making fast resource-allocation decisions using channel metrics.
Highly effective at translating complex channel performance into business metrics for senior leadership forums and QBRs.
Deep hands-on experience within the TikTok Shop ecosystem, including LIVE commerce and VRP mechanics.
Proven success scaling an early-stage creator or influencer affiliate network to 200+ active creators.
Familiarity with creator CRMs and affiliate tracking tools.
Skills
Strong leadership and team management skills.
Ability to manage multiple projects and priorities simultaneously.
Excellent communication and interpersonal skills.
Strong analytical and problem-solving skills.
Experience with CRM and affiliate tracking tools.
Benefits
Flexible work arrangements through the Work Your Way program.
Generous vacation policy.
Paid time-off for wedding week, parental leave, and support for growing families.
Annual milestone celebrations and special gifts/swag store credit/donations to a nonprofit of your choice.
Spreetail Spotlight Awards for impactful contributions.
Free telehealth and on-demand mental health resources.
Comprehensive health and wellness benefits, including medical, dental, and vision plans with coast-to-coast coverage.
Opportunities to revolutionize your community through paid time off for volunteer work.
Pay
Competitive salary commensurate with experience.
Schedule
Full-time position.
Company Culture
We promote results and encourage taking time off when needed. We celebrate accomplishments and care about your health and wellness. We encourage Spreetailers to give back and make a social impact, offering paid time off for volunteer work.
Equal Opportunity Employer
Spreetail is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Contact Information
To qualify for Work Your Way, eligible applicants must reside in one of the following states: Alabama, Alaska, Arizona, Arkansas, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Mississippi, Montana, Nebraska, Nevada, New Hampshire, New Mexico, North Dakota, Ohio, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, West Virginia, and Wyoming.
Scam Warning
Please be aware of scammers. Spreetail will only contact you through Lever or the spreetail.com domain. Spreetail will never ask candidates for money during the recruitment process. Please reach out to [email protected] directly if you have any concerns. Emails from @spreetailjobs.com are fraudulent. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.