TikTok Shop & Creator Partnerships Coordinator, Strategy & Design

Responsibilities

• Affiliate Program Management
• Research and recruit TikTok creators and affiliate partners that align with client goals to increase engagement and conversion performance.
• Congduct outreach and secure collaborations across TikTok Shop beauty, health and wellness verticals.
• Work hand-in-hand with the Affiliate Marketing Specialist to manage day-to-day communication with partners and execute strategies to grow affiliate revenue and optimize performance.
• Review creators for sampling and deliverables through TikTok Shop and make suggestions of content to fuel performance marketing initiatives.
• Bonus points if you have executed campaigns via TikTok One to help with pre-seeding and creative velocity initiatives!
• Content Creator Strategy & Management
• Vet, negotiate and contract content creators to produce creatives that support both organic and paid media initiatives to fuel creative performance and client priorities.
• Monitor TikTok trends, sounds, and content formats to inform creator briefs, outreach, and activation strategies.
• Craft creative briefs based on brand initiatives, promotions, seasonality and timely trends.
• Cooktor creator briefs, content expectations, and posting cadence.
• Performance Optimization
• Track and analyze affiliate performance metrics including sales, conversions, and ROI weekly, monthly and quarterly to show performance.
• Stay updated on marketing trends, competitor analysis, TikTok Shop developments, and key industry shifts in the CPG and Beauty spaces.
• Identify opportunities to improve campaign effectiveness, affiliate relationships and GMV.
• Build and maintain relationships with top-performing affiliates to develop Front Row’s internal network of creators.
• Compliance & Quality Control
• Monitor affiliate content to ensure brand consistency and compliance with platform guidelines and internal standards.
• Cross-Functional Collaboration
• Work closely with the Performance Marketing team to monitor GMV Max campaigns and identify winning creators and content formats to scale.
• Collaborate with the Shop Ops team to ensure consistency behind product focuses and promo participation - align affiliate pushes with merchandising, promotions, and product launches.
• Partner with the Influencer Team to establish clear and concise creative briefs for test and learn strategies.

Qualifications

• 1-2 years of experience in influencer marketing, affiliate marketing, or PR (agency or brand-side).
• Understanding of TikTok Shop, affiliate programs, and social commerce strategies inclusive of performance metrics for creator campaigns.
• Strong organizational skills with the ability to manage multiple relationships and track performance metrics.
• Excellent written and verbal communication skills to onboard and retain creators and affiliates.
• Experience with TikTok Shop working in Seller Center and TikTok Affiliate Center.
• Pasison for social media, creator and publisher trends, and the evolving digital marketing landscape.

Benefits

• Health, dental, and vision
• PTO
• 401K matching
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts

Pay

$65,000 - $71,000

Schedule

Hybrid