Creator Development Manager, TikTok Shop

Responsibilities

• Coordinate with and support 5-10 commission-based Account Managers (AMs) in TikTok discovery
• Run weekly pipeline reviews with AMs: calls booked, conversion rate, affiliates recruited, GMV generated
• Help track team KPIs weekly: creator recruits, video count, incremental GMV, affiliate retention
• Provide initial guidance to AMs to ensure they are recruiting creators tightly aligned to Nello's ICP (female 18-35) and expansion segments (female 35+, Spanish-speaking, male 18-25)
• Owning the internal creator development program thereafter; placing them into coaching groups, and checking in 1:1 weekly with them to make sure they are producing content and providing data-driven insights and feedback on their content to make sure they are achieving KPIs
• Rewrite and refine the creator briefing, retainer negotiation, and posting requirement frameworks on an ongoing basis
• Manage the coaching group program: content coaching, pipeline accountability, and performance feedback
• Help manage and improve the system for the creator CRM: pipeline tracking, affiliate GMV attribution, AM performance, internal creator development program
• Produce weekly and monthly reports on team performance for the TikTok Shop team and senior leadership
• Use AI tools to automate reporting, draft outreach templates, identify high-performing creators, and surface insights
• Collaborate with TikTok Shop team on prize campaign design, affiliate briefing, and creator incentive structure
• Partner with the Brand Influencer team to align creator pipeline and campaign strategy
• Work with agency partners on creator sourcing and campaign execution
• Collaborate with founders and leadership on big-swing initiatives: brand collabs, bus tours, influencer events
• Represent the creator development program in internal reviews and cross-functional planning

Requirements

• Required 1-3+ years of experience in creator/influencer program management, affiliate management, or talent development at a brand or talent agency
• Proven experience managing and developing creators or talent with measurable performance outcomes (video output, GMV, engagement, content quality)
• Experience building or running creator coaching programs, content feedback systems, or structured development pipelines
• Proficiency with creator management and content tracking tools: TikTok Shop Seller Center, Growi, Trybe, Kalodata, The Daily Virals or equivalent
• Ai fluent: hands-on experience with Claude, ChatGPT, Perplexity, or equivalent Ai tools for workflow automation, content analysis, and performance reporting
• Strong Excel and PowerPoint skills — able to build performance dashboards and present creator program results to leadership
• Exceptional written and verbal communication — able to give clear, constructive creative feedback to creators at all levels
• Based in or willing to relocate to Los Angeles, CA (preferred)
• Strongly Preferred: TikTok Shop affiliate management experience — direct familiarity with GMV tracking, commission structures, and posting requirements
• TikTok-native content knowledge: strong understanding of what performs on the FYP, trending formats, hook writing, and creator coaching for short-form video; personal creator side experience is a big plus
• Experience with Claude Cowork, Notion Ai, or similar Ai-powered collaboration tools
• Talent management experience at a TikTok-focused agency or brand-side influencer partnerships role
• Experience running coaching groups, creator workshops, or structured content feedback programs
• Background in consumer brand, wellness, or DTC e-commerce
• Existing network of TikTok creators, affiliates, or talent managers