Jobs · Marketing · California

Coordinator, TikTok Shop

Wella Company · Calabasas, CA · 3 wk ago
HybridMarketing$62k–$75k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements (or Qualifications), Benefits, Pay, Schedule maybe. The posting includes: About the Wella Company (maybe "About the role"? Actually there is "ABOUT THE WELLA COMPANY" then "The Role". We need section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each heading. Use
  • for any list of duties/requirements/benefits. Use

    for prose. We must not repeat job title as heading. Do not include Job ID etc. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. So we need to strip out the notices about EEO, accommodation, etc. Also remove "NOTICES" block. Also remove "Qualified Applicants with arrest..." etc. Also remove "Wella participates in the E-Verify Program..." etc. Also remove "For additional information about the Wella Company please visit..." maybe keep as part of About the role? It's about company, could be part of About the role section. But we need to preserve all substantive information. The "About the Wella Company" is substantive about company; we can include under About the role heading. We need sections only when there is real specific content. Pay: we have Pay Range: $62,000 - $75,000 salary per year. Also mention other rewards: annual bonus plan, variable pay. So we can include Pay section with that info. Benefits: they mention health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO). Also "rich variety of benefits". So we can include Benefits section. Schedule: location: Calabasas, CA (Hybrid – 3 Days Onsite). That's schedule info. So we can include Schedule section. Requirements/Qualifications/Skills: The posting includes Minimum Qualifications and Preferred qualifications. We need to decide how to split. Could have Requirements (minimum qualifications) and Preferred (maybe Skills). But we have headings: Requirements, Qualifications, Skills. We need to avoid filler. We can combine: Requirements (minimum qualifications) and Qualifications (preferred) maybe. Or we can have Requirements (minimum) and Skills (preferred). But we need to follow instruction: use headings only when posting has real specific content. We have content for minimum qualifications and preferred qualifications. So we can create Requirements (minimum) and Qualifications (preferred). Skills maybe not needed if we already covered. But we could also have Skills section for specific skills like Excel/Sheets, TikTok Shop experience, etc. However those are already in qualifications. To avoid thin sections, maybe combine into Requirements (minimum) and Qualifications (preferred + skills). But we have separate headings allowed; we can choose to include Requirements and Qualifications only. The instruction says: "Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It's examples, not mandatory to include all. So we can include only those we have content for. Thus sections: About the role, Responsibilities, Requirements, Qualifications, Benefits, Pay, Schedule. Now we need to extract content. About the role: includes "ABOUT THE WELLA COMPANY" paragraph and "The Role" paragraph. Combine into prose. Let's extract: ABOUT THE WELLA COMPANY: "Together, WE enable individuals to look, feel, and be their true selves.Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.For additional information about the Wella Company please visit www.wellacompany.com." Then "The Role": "The TikTok Shop Operations Coordinator will support a multi-brand TikTok Shop program spanning some of professional beauty's most recognizable brands, with real GMV targets, real creator relationships, and real impact. This is the first dedicated coordinator for the portfolio, offering cross-functional exposure to creator programs, LIVE commerce, events, and channel strategy, plus true ownership as the work shows up directly in the numbers. We're looking for someone bright, energetic, genuinely curious about TikTok, and ready to move quickly, figure things out, and help write the playbook as the channel scales." We can combine into a couple paragraphs. Responsibilities: list bullet points from "Key Responsibilities". There are duplicated lines: "Creator Program Operations:" appears twice with different content. We need to preserve all substantive info, not duplicate lines. So we need to merge or keep both but avoid duplication. The duplicated heading "Creator Program Operations:" appears twice; each has different bullet content. We should treat them as separate bullet points under same heading? Actually they are separate responsibilities: first bullet: "Supports recruitment, onboarding, and performance tracking against GMV and posting targets; manages briefs, samples, affiliate links, and seeding logistics (FBT + DTC)". Second bullet: "Runs sprint execution, including tiered incentives, prize fulfillment, and re-engagement". So we can combine as two bullet points under Creator Program Operations? Or we can list each as separate bullet. Since they share same heading, we could just list them as separate bullet points. Then "TikTok LIVE Support: Coordinates LIVE logistics (scheduling, product prep, run-of-show) and aligns sessions with key selling moments; monitors live sessions and builds out playbooks and best practices" "Events & Activations: Supports creator summits, activations, and content days, including invites, gifting, and on-site coordination locally; tracks post-event output such as content, GMV, and creator sentiment" "Reporting & Analytics: Maintains weekly GMV/performance dashboards across brands and agencies; pulls data from TikTok Shop Seller Center and flags trends and anomalies early" "Agency & Partner Coordination: Serves as day-to-day point of contact for agency partners; tracks action items and coordinates asset delivery and timelines" "Seller Center & Inventory: QAs listings and pricing across storefronts and maintains SKU-level FBT inventory tracking" "Seller Center & Inventory: Coordinates inbound shipments against key event deadlines (e.g., BFCM, DFYD)" (duplicate heading again). We'll treat as two bullet points. Thus responsibilities list. Requirements (minimum qualifications): "Bachelor’s degree preferred but not required", "1–3 years in influencer marketing, creator ops, social commerce, or e-commerce", "Hands-on TikTok Shop experience (Seller Center, Creator Marketplace, or affiliate); strong Excel/Sheets skills — builds trackers, not just fills them", "Genuinely obsessed with TikTok — thinks critically about what works and why", "Curious about the psychology of sales and conversion", "A self-starter who juggles multiple brands calmly under pressure", "Clear, confident written communicator". Also maybe "Preferred: Beauty/personal care/CPG background; FBT logistics or TikTok Shop inventory experience", "Preferred: Live commerce, in-person event, or agency coordination experience", "Preferred: Experience creating content themselves". Those are preferred qualifications. We need to separate Requirements (minimum) and Qualifications (preferred). So Requirements: bullet list of the minimum qualifications (including bachelor's degree preferred but not required, 1-3 years experience, hands-on TikTok Shop experience, genuine obsession with TikTok, curious about psychology, self-starter, clear communicator). Qualifications: bullet list of preferred: beauty/CPG background, FBT logistics or TikTok Shop inventory experience, live commerce/in-person event/agency coordination experience, experience creating content themselves. We also need to include Skills maybe? But we already have Excel/Sheets skills in minimum qualifications. Could also add under Skills but we can keep within Requirements. Now Benefits: "In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO)." Also earlier: "Other rewards may include annual bonus plan or variable pay, depending on the role." That's more compensation but we can include in Pay. Pay: "We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $62,000 - $75,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role." Thus Pay section includes that. Schedule: location/hybrid: "Calabasas, CA (Hybrid – 3 Days Onsite)". Also maybe mention reports to etc but that's metadata; we can include in a short paragraph under About the role? The instruction says do NOT put Job ID/requisition numbers as headings — fold minor metadata into a short

    or drop it. Reports to: Manager, Omnichannel and Social Commerce; Scope / Brands: US / Wella Professionals, OPI, Nioxin & more. That's minor metadata; we can fold into a short p under About the role or maybe separate but we can include as a short paragraph after About the role. We need to remove boilerplate: the NOTICES block, EEO, accommodation, arrest record, E-Verify, etc. Also remove duplicated lines (we already handled). Also remove application instructions (none present besides maybe email for accommodation but that's part of notices). So we strip that. Now produce HTML fragment. Structure:

    About the role

    ... (including company description, role description, reports to, scope)

    Responsibilities

    • Creator Program Operations: Supports recruitment, onboarding, and performance tracking against GMV and posting targets; manages briefs, samples, affiliate links, and seeding logistics (FBT + DTC)
    • Creator Program Operations: Runs sprint execution, including tiered incentives, prize fulfillment, and re-engagement
    • TikTok LIVE Support: Coordinates LIVE logistics (scheduling, product prep, run-of-show) and aligns sessions with key selling moments; monitors live sessions and builds out playbooks and best practices
    • Events & Activations: Supports creator summits, activations, and content days, including invites, gifting, and on-site coordination locally; tracks post-event output such as content, GMV, and creator sentiment
    • Reporting & Analytics: Maintains weekly GMV/performance dashboards across brands and agencies; pulls data from TikTok Shop Seller Center and flags trends and anomalies early
    • Agency & Partner Coordination: Serves as day-to-day point of contact for agency partners; tracks action items and coordinates asset delivery and timelines
    • Seller Center & Inventory: QAs listings and pricing across storefronts and maintains SKU-level FBT inventory tracking
    • Seller Center & Inventory: Coordinates inbound shipments against key event deadlines (e.g., BFCM, DFYD)

    Requirements

    • Bachelor’s degree preferred but not required
    • 1–3 years in influencer marketing, creator ops, social commerce, or e-commerce
    • Hands-on TikTok Shop experience (Seller Center, Creator Marketplace, or affiliate); strong Excel/Sheets skills —

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